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Macrotrends

Job Search Party

... more enjoyable. SASHA, 27, U.S.Personal connections aren’t the only way youth are finding jobs on social media, either, as more companies are reaching out through such channels; 32% of Trendsetters have sought out/applied to job postings on social media. An HR rep at hiring technology company Jobvite even told Quartz that “Instagram is the new LinkedIn.” However, as more companies start using this tactic, simply sharing a job post on Twitter or Facebook isn’t enough. Just as online shopping has ...

Parenting 101

... quarter of parents in the U.S. and two in 10 in the UK say that it’s important that their kid gets to try junk food or fast food at a young age, which is a significant shift given that they ate these frequently growing up. Instead, Y parents are demanding that restaurants serve healthier offerings and that brands put more natural and less artificial ingredients in their products. Likewise, they feel it’s highly important to buy food that’s good for their family, and they long for even more convenient ...

Global Music Trends

... just hype by making a more relevant connection with fans than a post on social media. Like the growing number of Instagrammable museums, such activations are on the rise as places for young consumers to earn social cred by sharing photos of their visit, but even more importantly, to have a real life touchpoint with the music they listen to and enjoy.   Gorillaz The Gorillaz are experimenting with interactivity as well as virtual reality. Damon Albarn and Jamie Hewlett of the band teamed up ...

Accelerated Adulthood

...  "the path" to adulthood, Zs are redefining the path through adolescence, making it a shrunken life stage as they quickly enter into adult-like experiences and challenges. They don’t just wait until they’re of age to vote to pay attention to politics, they begin following along and getting involved online and offline much sooner; they don’t just start noticing the opposite sex is actually cute and doesn’t have cooties, they have to figure out where they fall on the gender identity and sexuality ...

The (DIS)Connect

... physical aspects of communication, they are just beginning to grasp the nuances of digital communication. Its effect on emotional intelligence (one’s EQ) has a significant impact on young people’s ability to form and maintain romantic relationships. Research psychologists have found that young people today are 40% less empathetic than they were 30 years ago, with the most significant decline coinciding with the rise of social media and digital messaging. Young people tend to gravitate toward online ...

Global Y Dream

... Coffee” promotion lets remote friends do what others do so often: buy each other a coffee. LABOR OF LOVE Many companies in China are learning from successful examples from the West and trying very hard to make their workplaces more fun and exciting. They are making the office cozy, modern, and like a home. At SnapPea, everyone joins together to play games in the company arcade. I think it is a very powerful message to let other people know that people in the company are nice, friendly and easy to ...

Best Dressed

... afford to buy new ones that do. Following the explosion of athleisure in recent years, young people are starting to pull back from the casual trend that allowed them to go from working out to running errands to hanging out with friends in the same pair of stretch pants. Although young people are still frequently engaging in exercise to better themselves, especially as it begins to resemble entertainment, they’re seeking a more unique look to represent themselves when they're not actually exercising ...

Global Influencer Trends

... month, according to the BBC) are given a contract, which includes social media training and product development support. Experts say these Chinese firms, particularly Ruhnn, differ from their Western counterparts because of "how committed they are and the amount of resources they’re putting behind these influencers." The model appears to be working—Dayi Zhang was the first influencer that Ruhnn invested in; last year, she sold more than $145 million of products through her online store ...

Healthography

... have interwoven wellness into their daily lives, they find it necessary to be able to focus on it in the places where they wake up and return to each day, as well as to maintain or further this interest when they travel. They’re increasingly seeking out places to live and visit that promote health and provide a community of people with similarly wellness-oriented values and goals. WELLNESS LIVING SPACES As previous generations began flocking to the suburbs, they eventually realized that it could ...

Pairing Off

... Young people are looking to digital tools to connect them with romantic partners in the real world rather than online. Youth today have more opportunities to find love than did prior generations at their age. And while they may be meeting a greater number of potential romantic interests, the fact that these initial interactions are largely occurring in the digital realm is leaving them somewhat unsettled. Even though they are digital natives who perceive the notion of living without ...