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The Right Moves

... to school to work on her master’s degree. What started out as a way to get around the system when Ys couldn’t buy into the status quo has become a trendy movement as mobile homes shift from an alternative hack to a desirable home that caters to people’s individual needs. For young consumers who want to participate in the free-spirited, always-on-the-go lifestyle, vans, houseboats, and RVs provide a home on the road. For those who want to live in a unique accommodation and save money all the while ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...

PREPAREnting

... Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.Parents have two distinct tasks in preparing their children for the future. One is to focus on the day-to-day aspects of life to help their children get through their formative years relatively unscathed. The other is to consider the future to ensure that their child has the tools and skills necessary to be successful. Arguably, both of these tasks have become more ...

Parenting Out Loud

... decisions and experiences and are highly exposed to those of other parents, too. As a generation accustomed to sharing their everyday lives online with their vast networks and even strangers, it’s only fitting that they’ve put parenting in the public realm and made it part of the social discourse. To wit, about 40% of young parents in the U.S. and 37% in the UK say that parenting has become a more public activity than it was for previous generations."I think that our generation is less likely to ...

Reality Bites

... cost of a headset for most consumers. It’s not unlike the challenges that radio or TV first faced when entering the consumer market—if people have to buy something entirely new, it will take longer to catch on, especially if there’s not a landmark piece of content enticing them to buy it. While the content available for VR is improving, it’s mostly still one-off stories, not dynamic narratives like those created by entertainment powerhouses for traditional media channels. To prepare for ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

Sense In Sensitivity

... the public with a negative view. Shortly after the earthquake hit Nepal last year, eyewear brand LensKart texted consumers with a pun about how they could shop and shake it off. Online retailer American Swan made a similar joke about its earth-shattering sale. Both brands were immediately called out for their faux pas.I think brands are in a very good position to influence people and motivate them to help causes, and I would like to see them use this position as much as possible, while keeping it ...

Social By Design

... Innovations that encourage sharing and collaboration to benefit the greater good are contributing to youth's alignment with Socialism.America and capitalism have been intertwined since the nation’s inception, a pairing as historically symbiotic as peanut butter and jelly. Private enterprise has been regarded not only as crucial to the country’s economy but also to its cultural fabric. Lately, however, youth have been questioning whether or not capitalist principles are the best fit for the ...

Obstruction Of Injustice

... people they only know in the online realm. They are distressed by the hatred they see from others, particularly as spreading kindness has become a personal mission for many (see Good Vibes). As a result, they are seeking Obstruction Of Injustice to censor such offensive language from their feeds with the hope that it will help scrub it from their real lives as well.I strongly feel that companies and brands have an incredible responsibility to help eliminate hate speech and harassment from ...