Popular Culture & Music May 24, 2018 ... A quantitative overview of youth’s perceptions and experiences around music.61% of youth globally can’t go a day without listening to music, with this increasing to 74% among youth in Mexico and 70% in South Africa.76% of youth around the world listen to music at least once a day, jumping to 90% among youth in Mexico, 85% in South Africa, and 81% in the U.S. and India.7 in 10 global youth use a streaming music service, and this jumps to 9 in 10 youth in China and 8 in 10 youth in ...
Popular Culture & TV May 23, 2018 ... A quantitative overview of youth’s TV consumption and preferences.41% of global youth can’t go a day without watching TV, with women and those aged 30-34 most likely to say so.INSPIRATION AND INTEREST IN TVMore than 4 in 10 global youth follow popular culture around TV, and a third get inspiration for this category from social media. This is particularly true among those aged 22-34. Young people in India, the U.S., South Africa, and Nigeria are most likely to follow TV. Those in Japan and ...
Popular Culture & Movies May 22, 2018 ... theaters more now than I used to in recent years Globally, 1 in 3 youth like the social activity of going to the movies, and this increases to 1 in 2 among Mexican youth.INFLUENCE ON MOVIESFriends have the largest influence on the movies that global youth watch; 40% of young people around the world cite friends as impacting their viewing habits. Another third of youth say their movie watching is influenced by popularity (i.e., how many other people like the TV show, music, movie, etc.), family ...
Popular Culture & Gaming May 21, 2018 ... Amount As I Did A Year Ago Summary Mobile games/app-based games | PC games | Console games | Social media games | Virtual reality games | Augmented reality games Mobile games/app-based games | PC games | Console games | Social media games | Virtual reality games | Augmented reality games 27% of global men think that gaming dens are cool, as do 34% of youth in Mexico.VIDEO GAME VIEWINGNearly a third of men globally like to watch videos of other people gaming, as do 3 in 10 teens ...
Popular Culture & Digital May 20, 2018 ... at social media | Use chat/messaging apps | Interact on social media (e.g., post, share, like things) | Use a streaming video service Look at social media | Use chat/messaging apps | Interact on social media (e.g., post, share, like things) | Use a streaming video service 6 in 10 global youth prefer to communicate with text/words rather than with images (e.g., photos, stickers, memes, emojis), growing to 7 in 10 youth in France.7 in 10 youth globally think social media has a ...
Popular Culture & Sports May 19, 2018 ... A quantitative overview of how youth view sports in popular culture.3 in 5 global youth agree that the best way to experience another country/culture is through its sports.Nearly half of youth in Nigeria (46%) and India (45%) follow sports teams/athletes from other countries, as do 1 in 3 youth globally.PLAYING SPORTSAcross the globe, 35% of youth play spots, increasing to 42% among men vs. 27% among women. Half of youth in Mexico (52%) play sports, which is the most of any country. Youth are ...
Popular Culture & Food/Beverage May 18, 2018 ... certain regions/cultures are now more globally accessible | Food/drink helps me relate to people from different cultures/countries Food/drink is an important part of popular culture today | Foods/beverages that used to be unique to certain regions/cultures are now more globally accessible | Food/drink helps me relate to people from different cultures/countries FOLLOWING FOOD & BEVERAGENearly 4 in 10 global youth follow food and beverage culture, and a third get inspiration in this category ...
Popular Culture & Fashion/Style May 17, 2018 ... countries/ cultures I like to experiment with new style/ fashion | I pay attention to fashion/style trends from other countries | I like to try out new fashion/style looks | My style is influenced by other countries/ cultures Over half (54%) of global youth like to try new fashion/style choices rather than sticking with the same look.MORE FOCUS ON FASHIONAmong youth globally, 34% feel men and women in their country have become more focused on their fashion/style in recent years. This focus on ...
Popular Culture & Beauty/Grooming May 16, 2018 ... to try out new beauty/grooming looks | I watch beauty/ grooming tutorials | I go to salons/spas for beauty/grooming treatments MEN’S BEAUTY & GROOMINGAs the beauty/grooming industry works to further engage men, one in four global youth think it’s acceptable for men to wear makeup, led by 38% of youth in China. Another 34% of youth globally think men in their country have become more focused on their fashion/style in recent years. This focus among men is especially noted by 45% of youth in ...
Popular Culture & Art/Design May 15, 2018 ... A quantitative overview of global youth’s attitudes and perceptions towards art/design in popular culture.FOLLOWING ART & DESIGNA quarter of youth around the world follow culture related to art and design, a third get inspiration for this category from social media, and nearly three in 10 want to learn more about the topic. Women are more likely than men to be interested in art/design. Young people in China, Turkey, and Nigeria are more likely than their global peers to say they get inspiration ...