Entertainment Landscape Nov 27, 2016 ... media | Streaming video | Books | News/current events | Gaming | Art | Live events | Cable TV subscription | Broadcast TV (e.g., NBC, ABC) | Celebrity culture (e.g., Hollywood stars, social media stars) | Magazines SPENDING SPREEAbout nine in 10 young adults are willing to splurge on entertainment. Trendsetters, even more so than the general population of youth, are willing to splurge on Internet service, games or video games, movies, and streaming subscription ...
Innovation & Distribution Mediums Sep 27, 2018 ... among Trendsetters in the U.S. and $13 in the UK. Within the U.S., Trendsetters spend roughly $14 on podcast and/or news subscriptions each month and $12 on book subscriptions. Trendsetters in the UK spend $10 or less on each of these additional subscription services, which poses an opportunity for brands to entice more young people to take part in each of these subscription types. 151 Video subscription(s), not including cable TV (e.g., YouTube, Twitch, Netflix) - Mean $ | Game ...
Innovation Overview Sep 05, 2018 ... , where we start to see differences among this cohort compared to Trendsetters in the U.S., the #2 most innovative area/industry is the environment (e.g., sustainability, alternative energy), followed by fashion & style at #3, and music at #4.Which of the following areas, if any, do you feel are the most innovative?Please select your top 3. Gaming | Music | Fashion & Style | Vehicles/Transportation | Movies | TV | Art & Design | Medicine | Environment (e.g., sustainability, alternative ...
Shared Interests With Friends Dec 01, 2017 ... , movies or TV shows, and food.Which of the following, if any, is it important that you and your friends have the same taste/interest in?Please select all that apply. Humor | Music | Movies/TV shows | Food/restaurants | Gaming | Social causes | Internet videos | Style | Exercising/playing sports | Sports | Travel | Politics | Nightlife/bars | Other | None SHARING PRODUCTS WITH FRIENDSAbout four in 10 U.S. Trendsetters and a third of UK Trendsetters share products (e.g. lotion ...
Political Information Sources Mar 16, 2016 ... Although they use a variety of news sources to get political information, young adults wish they were more knowledgeable about politics.POLITICAL NEWS SOURCESYoung people are open to a variety of news sources from which to get their political information (see Flair And Balanced). Most U.S. and UK youth get their political news from a national TV broadcast, with many also viewing local TV broadcasts. Newspapers continue to be a top source of news, as do social media sites, particularly ...
Feeling The Burn(out) Sep 11, 2019 ... everything on my to-do list | If I'm not as successful as my friends | If I can't help my friends financially | When I take a day off of work | If I'm not as successful as my parents | None of the above 66% of U.S. Trendsetters, and 59% in the UK, feel guilty when they cancel plans with others.NO ASSOCIATED GUILTWhich of the following, if any, are true for you?Please select all that apply. I don't feel guilty if I spend a day binge watching TV shows/videos | I don't feel guilty if I ...
Bingeing Nov 23, 2016 ... Entertainment bingeing is on the rise among youth, who regard it as a valuable way to consume content on their own terms and achieve instant gratification. Two in 10 youth ages 18 and older have chosen to binge-watch TV over having sex.Nearly half of youth are bingeing TV or movies weekly or more often.THE EVOLUTION OF BINGEING More than a third of youth are bingeing on entertainment more now than they were last year, and more than four in 10 report bingeing the same amount as ...
Luxury Jun 08, 2019 ... Make Any Luxury Purchase | Clothing | Shoes | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Household electronics (e.g., TV, microwave) | Travel (e.g., plane ...
Generational Overview Mar 14, 2019 ... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...
Work Preferences Sep 08, 2017 ... | Free/reduced cost cafeteria/lunch program | Hang out spaces (e.g., couches/tables) | On-site gym | Games/activities (e.g., ping pong table) | Free/reduced cost gym/fitness memberships | Discounts at local businesses | On-site childcare | Sponsored events (e.g., holiday parties, birthday parties, happy hours) | Free/reduced cost wellness services (e.g., meditation, massage) | Free/reduced cost media subscriptions (e.g., Netflix, cable TV, magazines) | Office pet | TV viewing ...