598 results for '"gen y"'
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Macrotrends

Culture Spotlight On Japan

... of their videos, which reach their more than 4 million subscribers.Lusting For Luxury: Luxury Labels & Experiences See A BoomAfter years of constant decline in the luxury market, Japan is finally seeing a steady increase and is predicted to grow 3% to 4% in the next three years. Billions of dollars are spent on the luxury market every year in Japan, which is the second largest luxury market in the world. Japanese Millennials are shopping at trending high-end stores like ...

Mix Masters

... entertainment properties they love.From a young age, Ys and Zs have had professional quality tools at their fingertips to create and remix material, and they’re well practiced playing with entertainment content. They’re already doing so with each others’ material: for example, there has been a trend of young people taking existing YouTube videos that others have posted of themselves singing or playing instruments and mashing them up to produce a new song, ultimately creating a richer, more impressive work ...

Social (TV) Network

... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...

Good Vibes

... gloomy headlines infiltrating consumers’ devices, but also to the rampant bullying and trolling of recent years. The occurrence of such malicious behavior online and offline has reached a tipping point; youth simply won’t tolerate it anymore and are now actively working to eliminate negativity. They feel a personal duty to call out people who are part of the problem rather than letting it persist. Recent Pew data reaffirms this focus, as 40% of Millennials are okay with the government banning ...

(Net)Work Hard, Play Hard

... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...

Real Time+

... and improve targeting in recent years. Even on social media, where brands can take advantage of users’ personal information, ads are adding little to the existing conversations that their followers care about. Marketing sometimes distracts from the actual reasons Ys and Zs are on social media—to connect with their friends and know what’s going on in the wider world. Oreo, however, changed the game in 2013 when it tweeted about the Super Bowl blackout, ushering in an era of “real time” marketing in ...

Pro-LGBT

... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...

Digital Wellbeing Movement

... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...

Personal Best

... move towards customization on a mass level is driven by young generations, who are conditioned to embrace individuality and expect personalization in all aspects of their lives, from the ways in which they learn, to their living spaces (see Personal Property), to their entertainment recommendations, to their social feeds. While this focus on the individual is pronounced among both Gen Ys and Zs, it's especially true of Zs, who are the most diverse generation to date and have never known a time in ...

POPscape

... popularity is also affecting the current state of subcultures. Because culture itself has become so nuanced, labels once easily applied in an effort to define identity within the larger collective conscience are no longer as easily applicable. Boomers could classify themselves as greasers, hippies, mods, or rockers during their teen and twentysomething years; Xers might have sought a sense of belonging through classifications like grunge, alternative, or cyber; and for older Ys, there were labels like ...