598 results for '"gen y"'
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Macrotrends

(Net)Work Hard, Play Hard

... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...

Digital Wellbeing Movement

... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...

Social (TV) Network

... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...

Personal Best

... move towards customization on a mass level is driven by young generations, who are conditioned to embrace individuality and expect personalization in all aspects of their lives, from the ways in which they learn, to their living spaces (see Personal Property), to their entertainment recommendations, to their social feeds. While this focus on the individual is pronounced among both Gen Ys and Zs, it's especially true of Zs, who are the most diverse generation to date and have never known a time in ...

Culture First, Country Second

... to, read, wear, etc. This is a significant departure from years past, in which content that was at the top of the charts in a country was often from that particular country (e.g., Brazilian music topping Brazilian charts). In this previous paradigm, the country that one was from had more impact on consumption—and therefore cultural DNA—rather than their own taste and preferences. However, this is less likely to be the case among Millennials and Gen Zs; young consumers' interest in a ...

Show Your Emojins

... to interact with one another in fun and inventive ways. In increasing numbers, Ys and Zs are using emojis to create riddles and games and play “virtual charades.” They are reenacting TV shows, movies, and songs through emojis, and translating the emoji missives texted to them by their peers. Much of emojis’ appeal is that they require people to flex their creativity to relay messages using just a limited number of icons. Hundreds of symbols exist, but the challenge (and fun) lies in finding ones ...

Brand Friends Forever

... The real-time web has broken down the wall between corporations and consumers, shifting brands into the role of constant companions. As a result of social media, brands have become more like people. Indeed, they are now able to converse, listen, hang out, “friend” consumers, and forge more intimate one-to-one relationships, compelling Gen Ys to think of them as trusted friends. Today, companies that strive to be Brand Friends Forever—a BFF—must wholly develop their human sides, and think and ...

Good Vibes

... gloomy headlines infiltrating consumers’ devices, but also to the rampant bullying and trolling of recent years. The occurrence of such malicious behavior online and offline has reached a tipping point; youth simply won’t tolerate it anymore and are now actively working to eliminate negativity. They feel a personal duty to call out people who are part of the problem rather than letting it persist. Recent Pew data reaffirms this focus, as 40% of Millennials are okay with the government banning ...

No Joy in Division

... ” people with opposing political views compared to overall U.S. youth. The act of unfriending or unfollowing friends or family members on social media is a defensive mechanism done for a few different reasons.Unfollowing and unfriending, while passive acts, allow youth to protect their emotional health, which we know is a priority for both Ys and Zs. In doing this, youth assert control of their online environment and their mental health. Some youth who defriend and/or unfollow do so to avoid an ...

Global Fashion & Style Trends

... one of the fastest-growing market segments in the fine jewelry industry. Expect a growing number of players and products in the category going forward as the concept fully takes off in the U.S. market.Brace Humanity Luxury men’s jewelry brand Brace Humanity was created by a Millennial male who wanted to start a luxury brand that could give back. Brace Humanity’s collection of understated bracelets are produced in the U.S. and use stingray leather (a by-product of a staple in Southeast ...