802 results for '"gen z"'
Filter by:

Macrotrends

Opportunity Knocks

... much easier nowadays for Gen Ys and Zs to move first and figure out community later; one-third of young people would be willing to move to a new location even if they didn’t know many people/anyone in the area and even more Trendsetters say this (50% in the U.S. and 49% in the UK), indicating this attitude will grow. A similar number would be willing to move to a new location even if they knew very little about the area (45% of UK Trendsetters and 44% in the U.S.), as they’re more focused on why ...

Have Guidance, Will Travel

... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...

Culture Counseling

... prominently by the success of quiz-happy sites like BuzzFeed and Zimbio, is suggestive of a new and popularized means of self-guidance and soul-searching. Quizzes offer a quick and easy path to identifying who you are, what you want, and what you’re meant to be, in relation to widely known cultural content, characters, places, and ideas. As Ys and Zs see it, classifying themselves in relation to pop culture, or taking a quiz to tell them quite literally “who they are” is more demonstrative of their ...

Life For Like

... and sharing personal life experiences with others inevitably draws people closer together, and this theory of socialization is even true for online relationships, as well as those between influencer and follower. In fact, six in 10 youth in the U.S. and UK feel like they know the influencers they follow, making their relationship to the influencers they follow feel real to them. For modern youth, and Zs especially, the realer the content is, the better. Social media is seeing a rise in influencers ...

Duty Free

... among the top items young people have or want to outsource, followed by clothes shopping, doing laundry, and tutoring children. Ys, who are more likely than teen Zs to be responsible for these types of activities, more commonly outsource and want to outsource nearly every item. Young men are also more likely than young women to have or want to outsource every activity. How interested, if at all, are you in outsourcing each of the following (e.g., using a service for) in order to have more time for ...

Office Space

... become lifestyle destinations, youth find an office component only logical, particularly as they already regard stores as places to gain inspiration. Gen Ys have spawned the need for consumer brands to create office-like spaces as they’ve become immersed in the workforce, but Gen Zs have similar needs, wanting library alternatives where they can study, as well as work on personal and professional pursuits outside of school.This trend is still in its infancy but is growing steadily, with brands across ...

Shopography

... manner and doing so transparently taps into young people’s growing positive perception of socialism and their prioritization of the greater good for all members of society coupled with a shift away from capitalism championed by traditional retail formats.Even department stores that were once enticing environments filled with opportunities for discovery are starting to lose relevance with young consumers. Trying to be all things for all people—whether they’re Boomers, Xers, Ys or Zs&mdash ...

TasteMakers

... this category because they are passionate about food and drink culture. Ys and Zs are cultural TasteMakers in a new sense: they’re putting significant time, energy, and money towards unique food and drinks and have enhanced the role of such in their daily lives, making it more of an experience-based category and core area of interest. For brands and marketers across all industries, understanding young generations’ inherent enthusiasm for and behaviors around food and beverages is essential ...

Pairing Off

... usually feel a need to qualify their initial interaction by countering it with an aside indicative of kismet (e.g., “We would’ve met anyway,” “We both love running marathons!”), much in the way couples who first met while drunk at a bar sometimes exhibit a similar shame. While Gen Xers and older Gen Ys normalized online dating, they came of age using platforms that were more focused on long-term commitment (think eHarmony and Match); in contrast, older Gen Zs and younger Ys are experiencing a digital ...

Gut Check

... to grow as Ys and Zs continue to seek out quantifiable recommendations that help them narrow their field of choice. We likewise anticipate the gradual revival of the so-called “expert source,” who can provide curated, niche, and reliable recommendations better tailored to a particular taste and lifestyle. Offline, brands are beginning to offer similar tokens of “product assurance” in physical retail spaces: Nordstrom’s inclusion of most-pinned tags on popular items, for example, and grocery ...