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A&S Home and Family

... stores and gas stations. For those who are employed, living close to work is also extremely important. Proximity to good shopping, restaurants and bars, and public transportation also plays a role. However, it is not only practical factors that help young people decide where to live. Given their love of trying new things and having different experiences, elements such as being close to nature, being in an area with people that share their interests, and proximity to arts and culture also play a ...

Global Y Media

... media | Sports Dining out | Fashion | Video games | Art ALMOST THREE-QUARTERS OF Ys AROUND THE WORLD SAY THEIR SMARTPHONE IS VITAL TO THEIR LIVES. LIGHTHEARTED AND OPTIMISTIC Would you rather...? Watch lighthearted entertainment | Watch dark entertainment THOUGHTS ON GENRE I love to read books that mix historical records with a fantasy world. You can learn a lot from these stories and much more if you search for documentation after reading. IVA, 21, SPAINI especially like horror movies and ...

Gender Women

... have so many positive female role models who seem to embody the best of feminism, coupled with pride in being a real woman. Women like Michelle Obama, Theresia Gouw, Pink, Jennifer Hudson , and Sheryl Sandberg. ADRIANA, 21Angelina Jolie initially was a sex symbol in Hollywood. And now with all of her humanitarian work, and most recently her surgery to eliminate the risk of breast cancer she faced, she is empowering a lot of women and setting a new and higher standard for us! I love it ...

Consumed Consumer (Continued)

... many toxic things out there and it’s reassuring to know they can be avoided. MARA, 24I love buying cruelty-free, organic products. Anything that does good, I will gladly buy. CAITLIN, 20BRAND BOYCOTTS In the past year, have you stopped supporting a brand because of something you learned about their corporate practices or ethics? Yes | No | Don't know/not sure Which brands do you boycott?chik fil a, chik-fil-a, abrecrombie, bp, british petroleum, target, walmart, bank of america, apple ...

Consumed Consumer

... if I’m in a store and see something I LOVE, and it is either on sale or a reasonable price, I will buy it. I feel comfortable doing this because I’m always pretty well informed about what’s available, so I’ll be able to tell if the item is rare or if it would be easy to find for sale online. I usually like to wait until things go on sale online, then compare prices to get the best deal. ELLIE, 22When I go to a store I am a ‘Navy Seal Shopper’: I go in, get what I want, and get out, and try not ...

Gender Singlehood/Parenthood

... relationship. And there’s a lot more music, movies, and pop culture icons depicting cool single people and encouraging singles to just have fun and live a little. Still, that doesn’t mean the pressure to be in a relationship is totally gone. ELECTRA, 25The whole saying that ‘you can’t love someone unless you love yourself’ is SO TRUE. If you don’t understand and feel confident in who YOU are as a man or a woman, you are only going to be trying to get that feeling from another person. LINSEY, 28I’ve ...

Popular Culture & Food/Beverage

... shows/movies focused on food/beverages Chefs have celebrity cred, according to 1 in 5 global youth. This rises to about a third of youth in India and South Africa.FOOD & SOCIAL MEDIADespite perceptions that young people love to share food on social media, only 35% of global youth have shared such a picture or video in the past year. Meanwhile, only 22% have tried certain food/drinks in order to be able to post about it on social media. About a third of youth have been inspired to try a restaurant ...

Gen Z Zscape

... , Zs are also more likely than Ys were to worry about money. Personal relationships—at home and with significant others—are less of a worry for Zs. Though both generations have had to navigate relationships on social media, Zs are better equipped to do so, having been raised with it from an early age. What do you worry about the most? School | Money | Family | Love life | Health | World issues | Looks | Job/work Reality Bites Although Gen Z is widely reported to be less likely to use drugs ...

Gender Consumer

... cultures. The clothing is versatile and is just as appropriate for a day at the beach as a meeting. LOUIS, 26Gap best represents my personal style. Their clothing looks great without sacrificing comfort. They use fresh, bright colors along with your staple crisp whites, blacks, and grays, so putting together outfits is always easy. I love that the Gap brand focuses on being yourself and being comfortable. ASHLEY, 23I would say that Banana Republic is most representative of my style. I’m someone ...

Global Y Consumer

... the hassles of economy travel or going on vacation without roadblocks, it means having something that most of the world doesn’t have and living a comfortable life. SELINE, 22, SOUTH KOREASPLURGE ON EXPERIENCES Clothing and electronics top the list of categories that GYs are most likely to splurge on. South Koreans are more likely to splurge on beauty, while Indians are splurging on hair care. In addition to their love of fashion and new tech, Ys globally are willing to pay premiums for experiences ...