308 results for '"marketing"'
Filter by:

Data

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Important Brand QualitiesHow important, if at all, are each of the following brand qualities?Purpose & Polarization Report 2020Very Important Summary Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Entertaining marketing Priority CategoryWhich of the following categories, if any, do you find yourself prioritizing when it comes to your spending ...

Race & Activism Data

... would rather a brand... Support a social cause or issue through its internal policies/values | Support a social cause or issue through an ad/ mkt campaign | Make a financial contribution to a non-profit to impact social change | Create an awareness campaign to impact social change BRAND POSITIONSPlease select one statement from each pair below that you agree with more. Brands should incorporate social causes and issues in marketing | Brands should NOT incorporate social causes and issues in ...

Brands & Advertising

... A quantitative overview of youth's perceptions towards brands and advertising. 70% of U.S. and UK Trendsetters wish brands/ads had a more minimal aesthetic in their marketing/advertising.WANTED BRAND AESTHETICSHow strongly do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary I like it when stores are calming/relaxing | I like it when ads are calming/relaxing | I like ads that provide comic relief | I like advertising that features ASMR (e.g ...

Brands

... 1 in 4 think their generation is accurately reflected in advertising/marketing.ADS WITH REAL PEOPLE Please select one statement from each pair below that you agree with the most. I would rather see ads/marketing campaigns with real people | I would rather see ads/marketing campaigns with celebrities WHY PAY ATTENTION TO ADSWhich of the following, if any, would make you pay attention to an ad?Please select all that apply. If it is relevant to me/my needs | If the ad is humorous | If it ...

Brands & Social Causes

... events IMPORTANT BRAND QUALITIESHow important, if at all, are each of the following brand qualities? Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Convenience or easy access | Great design | Innovation | Personable | Social consciousness | Creates community | Entertaining marketing BRAND OFFSETSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important for brands to ...

Brands & Home

... A quantitative overview of youth’s spending habits and the impact brands have on young people’s communities.BRANDS SUPPORTING COMMUNITYWhich of the following, if any, are true for you?Please select all that apply I like when brands show local pride | I like when brands create ads/marketing campaigns that reflect the community/town/city I live in | I would like if brands offered more traveling pop-up stores 79% of Trendsetters in the U.S. and 74% in the UK feel that brands should host ...

Travel & Brands

... traveling | I would be interested in a brand hosting a travel experience | I wish brands created more products geared towards travel | I wish brands made the act of traveling more experiential | I wish brands provided more tips on how to pack for travel | I wish brands provided more tips on how to put outfits together for travel | Brands don't accurately reflect what travel is like for people my age | I wish brands incorporated travel into their marketing/ad campaigns | None of the above ...

Game Changers UK Fan Segmentation

... in people and don’t like the rowdiness of sports fans. They dislike the effect sports have on culture overall, such as the prevalence of athleisure and the pervasiveness of athletes in marketing campaigns.DEMOGRAPHICSThere is greater gender parity among the most engaged sports fans in the UK than there is in the U.S. Whereas men make up the greatest portion of Super Fans, a majority of Challenger Fans and Idealist Fans, both of whom enjoy sports, are women. Challenger Fans and Idealist Fans are ...

Game Changers U.S. Fan Segmentation

... , But Interested In Doing It Summary Watched a sports game on a social media network | Taken a trip to a specific place in order to attend a specific sporting event BRANDS & MARKETINGAll segments of sports fans have some negative sentiments about brands' involvement in sports, but on the whole, Super Fans, Social Fans, and Casual Fans feel that brands do a good job of representing sports fans in their marketing and advertising. Sports marketing is highly effective with certain segments. Super ...