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Gender Story

... disagree with each of the following statements?“Strongly agree” and “Agree”, 5-point scale I fully support gender equalIty | Gender doesn’t defIne a person as much as It used to | Men and women don’t need to conform to tradItIonal roles and behavIors anymore | My generatIon Is pushIng the boundarIes of what It means to be femInIne and masculIne | Gender lInes are blurred today | Gender roles are confusIng today THOUGHTS ON GENDER TODAY I think the men of my generation have lost a lot of ground ...

Innovation Overview

... A quantitative overview of youth’s general attitudes toward innovation and technology. 151 151 MOST INNOVATIVELooking across 23 areas/industries, the #1 most innovative area—according to one-third of U.S. and UK Trendsetters—is gaming, and this percentage jumps to nearly half among men in the U.S. and UK. To Trendsetters in the U.S., the #2 most innovative area/industry is music, followed by fashion & style at #3, and vehicles/transportation at #4. To Trendsetters in the UK ...

Digital My Gaming Life

... digital games on each of the following devices?Device OwnersSummary of "At least once a week" Smartphone owners | Tablet owners | Laptop/desktop owners GAMING IS GOOD While men and women are equally likely to play games, men are more likely to believe that gaming is more of a blessing than a curse. Conversely, almost half of women feel gaming is a curse. Notably, adults and teens align in their positivity towards gaming. Which point on the scale most closely corresponds to your feelings about gaming ...

BMS Mind

... acquiring it and revere informal and experiential learning over structured lessons. They acknowledge that it takes a lot of time to be psychologically healthy but note that finding intellectual stimulation is easier than ever. Men more so than women say creativity is a measure of intelligence and that technology has made them smarter. How strongly do you agree or disagree with each of the following statements?Summary of Strongly/Somewhat Agree Being able to apply the knowledge you have is more important ...

Sports & Food & Beverage

... supplement pills | Protein shake/powder | Vitamin supplement powders WHY CONSUME SPORTS-RELATED FOOD & DRINKSYoung adults who consume sports-related foods and drinks do so primarily to lose or gain weight, especially U.S. women. Other common reasons young adults consume sports-related foods and drinks are to help their bodies prepare for and recover from workouts, recommendations from friends and family, and to gain muscle – a large driving factor for U.S. men in particular. Only about one in 10 young ...

Quality > Quantity Friendships

... the UK would turn to their best friends for advice regarding other friendships, family issues, and romantic relationships. Women and Gen Zs are more likely than men and Gen Ys, respectively, to seek out advice from their best friends for personal dilemmas or general life scenarios.Who, if anyone, would you turn to for advice on each of the following topics?Please select all that apply. - My Best Friends Summary Friend relationships | Family issues | Romantic relationships | Career/school ...

Career Aspirations

... starting my own company | I would like to be self-employed JOB SUCCESSInternal recognition and feeling like they are making a difference in the company are key factors for young adults to feel successful at a job, especially for young men. Factors such as earning a high salary along with consistent raises and the ability to manage their own career path are significantly more likely to make U.S. youth feel successful in their job, compared to UK and AUS youth. Young adults in AUS are more likely than ...

Brands & Marketing

... Hollywood celebrity promotes or likes it. U.S. and UK women are more likely than men to buy products or services because of these endorsements by people they know or like.Please select one statement from each pair below that you agree with more. Ads/marketing campaigns with real people | Ads/marketing campaigns with celebrities | Buy a product/service if a an influencer/star endorses/promotes it | Buy a product/service if a celebrity endorses/ promotes it | Buy a product/service if a friend endorses ...

Gender Entertain

... A quantitative overview of entertainment preferences and consumption habits, by gender.Would you rather...? Watch a documentary | Watch a drama | Female comedians | Male comedians | Female superheroes | Male superheroes | Watch HGTV | Watch the food network BONDING ACTIVITIES When it comes to bonding activities, men are twice as likely to choose events involving sports, and are also more likely to go on “bro-dates” to the gym, out in nature, or to the bar. Old-fashioned phone calls and ...

Game Changers UK Fan Segmentation

... in people and don’t like the rowdiness of sports fans. They dislike the effect sports have on culture overall, such as the prevalence of athleisure and the pervasiveness of athletes in marketing campaigns.DEMOGRAPHICSThere is greater gender parity among the most engaged sports fans in the UK than there is in the U.S. Whereas men make up the greatest portion of Super Fans, a majority of Challenger Fans and Idealist Fans, both of whom enjoy sports, are women. Challenger Fans and Idealist Fans are ...