344 results for '"play"'
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Gaming

... Both digital and analogue gaming are on the rise among youth, who regard them as fun ways to escape and connect with others.Most U.S. and UK youth and Trendsetters play more games now than they used to.FAVORITE GAMING GENRESYoung adults in the U.S. say racing games are their favorite genre of games to play, while U.S. Trendsetters favor classic board games, indicating these types of games will grow in popularity among youth. In the UK, puzzle games are the most preferred gaming genre among ...

Brand Influence(rs)

... A quantitative overview of how brands play a pivotal role in the lives of young people when if comes to influencers.Among Trendsetters, 66% in the U.S. and 64% in the UK, think influencers are the new brands.FEELING CLOSER TO BRANDSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Influencers help me feel closer to my favorite brand(s) | Celebrities help me feel closer to my favorite brand(s) | Athletes help me feel closer to my ...

Sports Spectatorship & Engagement

... than four in 10 young adults and 62% of Trendsetters in both countries say they play sports to meet new people. Men are more likely than women to enjoy meeting new people through sports and to play sports in order to meet people.How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree I enjoy meeting new people through watching sports | I play sports to meet new people WATCHING SPORTS & WORKAffinity for, knowledge of, and participation in ...

Game Changers U.S. Fan Segmentation

... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 6 young people. They love to immerse themselves in sports experiences, being more likely than other groups to attend live games, regularly watch pre- and post-game commentary, honor sports-related traditions, and play sports. They are loyal fans, expecting to be fans of their teams for their whole lives, and wish for more, easier ways to engage with the sports they love.Social Fansare an enthusiastic group of sports ...

Travel 101

... destination/market | Saw culture/art (e.g. street art, museums) | Went to a bar/club | Went to a museum/cultural site | Listened to live music/concerts | Participated in a recreational activity (e.g., skiing, surfing, hiking) | Went to a live event (e.g., sporting event, theater) | Worked out (e.g., go for a run, use the hotel gym) | Went to a theater/play | Went on a drinking tour/tasting (e.g., winery, bar crawl) | Went to a spa | Joined a tour group (e.g. walking tour ...

Gen Z Landscape

... environment | Health and fitness | Fashion | Beauty/grooming | Unstructured play/ creativity | Religion | Volunteering | Virtual reality | Politics/news | Celebrity culture | Meditation/ mindfulness | Podcasts Music | Social media | Movies | Shopping | Getting good grades/learning | Fashion | Gaming | Cooking/food/ restaurants | Technology | Beauty/grooming | TV shows | Sports | Art/design | Travel | Health and fitness | Reading | Nature/the environment | Science ...

Digital My Gaming Life

... to use their touch screens and innovative new controllers. Young people see games as a universal connector; they play with friends and meet people from around the world through online gaming. This year, we’re seeing this manifest in a new trend: watching others game online via networks such as Twitch. They feel involved as participants when they watch others play and see the activity as helpful in improving their gaming acumen. Young consumers seek more brand engagement in gaming. About half of ...

Social Media Habits

... select all that apply. Snapchat | Instagram | Facebook | Twitter SOCIAL MEDIA APPSFour in 10 youth across the U.S. and UK say they have de-friended people on social media for any number of reasons, while another three in 10 have deleted a social media app from their phone because it was no longer relevant to their life. However, some social media apps that are being utilized on their phones are used to sign into other apps/websites and to play games, as reported by three in 10 U.S. and UK ...

Popular Culture Overview

... %), looking at social media (57%), and talking to their friends (57%). Women are more likely than men to keep up with popular culture in each of these ways.Which of the following, if any, do you do to keep up with popular culture?Please select all that apply Listen to music | Look at social media (e.g., scroll through Facebook, Instagram) | Talk with friends | Watch movies online/streaming | Watch movies in a movie theater | Play video games (e.g., app-based games, PC games, console games ...

Childcare

... each of the following things?Parents Who Think There Is An Appropriate Age For Each ActivitiyMean Summary Bathe without supervision | Have basic chores (e.g., taking out the garbage) | Choose his/her own clothes | Do his/her homework/study without supervision | Spend time outside (not in your yard/play area) without supervision | Make his/her own meals | Learn about sex | Go to/from school without a chaperone | Stay home without supervision during the day | Babysit | Use ...