648 results for '"social media"'
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Macrotrends

Stick It

... used to personalize and enhance users’ digital photos. We expect more brands to enter this space, to give young people the option to alter and enhance their prized photos with fun, silly, and creative imagery. Last year, photo-editing platform Aviary teamed up with Atlantic Records to create the Evil Friends Photo App, which allows fans of the band Portugal. The Man to create digital stickers that they can stick on their photos and share on social media.Snack brand Popchips teamed up with social ...

Have Guidance, Will Travel

... their own, which can easily turn into rabbit hole after rabbit hole as they navigate the seemingly infinite amount of information online. Seeing where all of their peers are going on social media can be inspiring but it also adds to the pile of options to sift through. Faced with unending options, young travelers want ways to cut out the clutter and make a decision—or have one made for them. The pendulum is beginning to swing back as young travelers seek to take some of the hassle out of ...

The Malevolution

... the UK and 23% in the U.S. have upgraded their wardrobe. Whereas in the past it was about achieving a highly polished look, today’s makeover culture is more about celebrating one’s unique features and individual sense of style. There is not a single prevailing aesthetic but rather more license to craft something custom (see Best Dressed). Bolstered by a desire to stand out on social media and build a personal brand that impacts not only their personal lives but also their professional ...

The Real Story

... ). YouTube or social media influencers are the epitome of ‘real-people’ programming. The bond audiences make with the creators (and vice versa) is fundamentally about the shared experiences they’ve journeyed together. So it’s no surprise to us the popularity of real stories with Gen Z. It’s been thriving on our channel since day one through docu-follows, reality shows like Cheerleaders and scripted pieces like Royal Crush that are set in today’s landscape. T.J. MARCHETTI, CMO, AWESOMENESS TVMarketers ...

Hands On

... customer service video.Best Buy hosted a shoppable Google Hangout on Christmas Eve, during which shoppers could avoid the mayhem of last-minute in-store shopping while still receiving interactive advice from a panel of social media personalities and technology experts.BaubleBar’s SWAT team provides complimentary virtual styling sessions conducted through Skype video chat. Shoppers schedule the appointments, which last up to 45 minutes, ahead of time. Customers not only receive advice on finding the ...

Office Space

... , and have meetings. RH Chicago also has a rooftop park as well as a steel-enclosed garden courtyard café that can be used for these purposes.Samsung 837 Samsung’s 837 store in NYC is paving the way as the retail environment of the future, and while it’s wowed people as an experiential playground with virtual reality trials and immersive social media spaces, it also offers quiet areas for people to work. The top level of the store includes long tables, couches, and a café.TOMS  As TOMS ...

Branding Trends

... consumers’ phones to create musical tracks and sound effects and even record vocals.Coca-Cola Selfie Bottle Attendees of Coca-Cola Summer Love, the biggest branded outdoor event in Israel, didn’t have to pause from drinking to take and share a selfie. Half-liter soda bottles were fitted with a special camera that sensed when consumers were tilting the bottle to drink. When elevated, the bottle snapped a selfie and automatically posted to the brand’s social media accounts, where consumers could tag ...

Relationship Goals

... they and their partners see fit. For young people who have grown up being able to customize much around them, from the products they purchase to their social media profiles, they see no reason why they can’t determine their relationship style with each partner as well. Just as they take an Off-Roading approach to adulthood to fit their individual preferences, they’re also shaping their love lives to better align with their own definition of happiness. I don't believe in the old model that just one ...

POPscape

... the majority, we now have a growing collection of small subsets of popularity—each of which can be “popular” in its own unique way. We used to be able to gauge a show’s, artist’s, song’s, or movie’s relative popularity based on quantitative factors: its regular viewership, album sales, radio play count, or opening day ticket sales. Now, however, emergent factors like online commentary and social media metrics have changed the way we determine what is or isn’t popular, marking a shift towards a ...

Free Spirit(uality)

... ensure the survival of the body and the soul.” The event, founded by popular Instagrammer Daughter of the Sun, has been gaining increased visibility among earth mamas of the social media era. The now-annual five-day event places heavy emphasis on ceremonial rituals ranging from tea to mandala design. TRANSFORMATIONAL FESTIVALSSo-called transformational festivals like Lightning in a Bottle, Beloved, Wanderlust, Envision, and Lucidity integrate New Age spirituality and self-actualization with the ...