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Gen Z Money and Spending

... influential | Very influential | Slightly influential | Not at all influential Z Influence In general, parents are more likely to say that their child's opinion counts "a lot" in regards to specific purchases than Zs are themselves. Overall, Zs believe they have the largest influence on items that are specifically for them, such as clothing, footwear, and accessories; decor for their rooms; and video games—and their parents agree. Zs have less influence over purchases for the family, including ...

Gen Z Landscape

... pop counterparts to feel guilty about the food choices and unnecessary purchases they make. Which of the following, if any, do you feel guilty about?Please select all that apply. The amount of time I spend sitting around doing nothing | The food choices I make | The amount of time I spend on my smartphone/tablet | The amount of time I spend online | Making unnecessary purchases | The amount of time I spend playing video games | The amount of time I spend on social media | The ...

Digital Brands

... | Mobile app | Mobile game | Interactive online ad | Print ad | TV commercial | YouTube video | Instagram stream | Pinterest page | 6-second Vine video | Professionally produced video | Online magazine | Print catalog | Sponsored contest | Sponsored events BEST BRAND DIGITAL MARKETING apple, amazon, microsoft, sony, geico, nike, allstate, att, at&t, canon, kmart, lg, old spice, samsung, yahoo, android, chipotle, dove, skittles, coca-cola, coca cola, espn, pepsi, starbucks, carrie, dollar ...

POP Entertain

... A quantitative overview of entertainment preferences, attitudes, and consumption habitsENTERTAINMENT ESCAPE In their free time, young people are most often using some type of media to entertain themselves or to help them “escape.” Their primary ways to unwind involve some form of digital entertainment option, whether TV, music, books, movies, or video games. Which of the following best describe how you currently spend your free time? Entertainment junkie - I like to spend my free time ...

Digital Communicate

... -face dialogue. MARIO, 26TEXT TOPSIf you could only use one method of communication, which one would you choose? Select one. Text | Call | Email | Social media | IM/chat 151 WOULD YOU RATHER...? IM/chat | Text | Call | Text | Talk on the phone | Video chat (e.g., FaceTime, Skype) 151 DIGITAL MISCOMMUNICATIONSA majority (57%) find it difficult to communicate the right tone of voice digitally. Women in particular struggle to communicate the correct tone. Even though texting is their preferred ...

POP Live

... cultural experiences. Fine art and photography, musical productions, and painting top the list of interests for young people today. Men are more likely to be interested in digital and video art which blends their love of all things digital with their love of art. How interested are you in enjoying each of the following as a spectator?Top 2 box: “Extremely interested” and “Very interested” Fine art/ photography | Musicals | Painting | Street art | Digital art | Dramatic plays | Video art | Modern ...

Game Changers U.S. Fan Segmentation

... often, if ever, do you do each of the following? Please select one response for each.Monthly Play a sport | Gamble on sports | Engage in a sports fantasy league | Attend a live professional sporting event | Host or attend a sports game viewing party | Play sports-related video games Top 3 Sports Youth:SPORTS SENTIMENTSNot surprisingly, Super Fans are the most likely segment to love everything about the genre and to believe sports has no faults. Second to the most avid fans, Social Fans are more ...

Digital Socialize

... : “Frequently” & “Very Frequently” YouTube | Facebook | iTunes | Instagram | Spotify | Twitter | Yelp | Tumblr | Vine | Vimeo | LinkedIn | Pinterest | Google+ THOUGHTS ON SOCIAL MEDIA USAGE I am currently using Facebook for large-scale communication; LinkedIn for professional networking (I’ve actually found an awesome work opportunity through this site in the past); and Google Plus for the Hangouts feature, which makes it easy to video chat with a large group of friends all at once. ADAM, 22The ...