Popular Culture & Art/Design May 15, 2018 ... A quantitative overview of global youth’s attitudes and perceptions towards art/design in popular culture.FOLLOWING ART & DESIGNA quarter of youth around the world follow culture related to art and design, a third get inspiration for this category from social media, and nearly three in 10 want to learn more about the topic. Women are more likely than men to be interested in art/design. Young people in China, Turkey, and Nigeria are more likely than their global peers to say they get inspiration ...
Job Search & Consideration Sep 03, 2017 ... equally as likely to have had their parents come to a job interview with them (7%), although the extent of their participation in the interview is unknown. Overall, men are more likely than women to have their parents be involved in the job hunting and negotiation process, as are Zs compared to Ys.Which of the following, if any, is true for you?Please select all that apply. My parent(s) have helped me negotiate a job offer (e.g., salary, benefits) (Base: Those Who Have Ever Had A Job) | My parent ...
Race & Activism Data Aug 24, 2020 ... marketing | I don’t mind when brands align with a cause that is not a logical fit | I am irritated when brands align with a cause that is not a logical fit | Brands should incorporate political issues in marketing | Brands should NOT incorporate political issues in marketing TRANSPARENCY OF BRANDSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands should be public about internal policies about social issues (e.g., women in the ...
Home Life Sep 02, 2017 ... A quantitative overview of the living situations and communities of young adults.Zs (36%) are more likely than Ys (28%) to say they will always consider their parent’s house their home.WHO THEY LIVE WITHOnly 12% of today’s youth live alone, with men being more likely than women to do so. Among those aged 14-20, 69% live with their parents, with 25% of those 21-34 also saying they live with their parents. Another 32% of Ys live with their spouse and 11% live with someone they are romantically ...
Friendship Goals Dec 02, 2017 ... statements?Strongly/Somewhat Agree Summary It's important to me that friends help me become a happier person | It's important to me that friends help me become a better person BETTER FRIENDSHIPSNine in 10 youth agree it is important for them to be a good friend, especially among women—94% in the U.S. and 93% in the UK. Youth today tend to have a strong bond with their friends and view them more as family, true among 91% of U.S. Trendsetters and 89% of UK Trendsetters. Continuing on this close bond ...
Sports Spectatorship & Engagement Mar 09, 2017 ... attending live sporting events is something they simply cannot live without/is a very important part of their life, with men being even more likely than women to feel this way. However, many young adults are finding it difficult to actually attend live sporting events, with about two-thirds of young adults, and over 80% of Trendsetters, wishing it were easier to do so. Which of the following, if any, are true for you?Please select all that apply. I wish it were easier to attend live sporting ...
Betterment & Beauty/Grooming Mar 02, 2018 ... A quantitative overview of youth attitudes on self-care and usage of grooming products.INNER SELF AND OUTWARD APPEARANCEAbout nine in 10 U.S. and UK Trendsetters agree that taking care of their physical appearance makes them feel better about themselves; more women than men feel this way. Additionally, seven in 10 youth across the U.S. and UK agree working on one's outer self is as important as working on one's inner self, and one is not their best self unless they look their best.How ...
Worldly Improvement Feb 28, 2018 ... year ago NEW DESTINATIONSAmong U.S. and UK Trendsetters, approximately half make an effort to travel to new places, learn things about the places they travel, and ultimately travel to experience cultures different from their own. Women are more likely than men to make efforts towards traveling and experiencing new cultures.Which of the following, if any, are true for you?Please select all that apply to you. I make an effort to learn things about the places I travel to | I make an effort to travel ...
Brands & Betterment Feb 27, 2018 ... related products or services. U.S. and UK women rely on word of mouth more than men. About two in five U.S. and UK Trendsetters say that free samples or free trials influence their decision to purchase these kinds of products or services more. U.S. women appreciate free samples or free trials more than men and UK women.Which of the following, if any, influence your decision to purchase self-improvement related products or services?Select all that apply. Word of mouth | Free samples/free trials ...
Gaming Nov 21, 2016 ... both young adults in general and Trendsetters. Women in both countries are significantly more likely than men to enjoy classic board games and puzzle games. Men on the other hand are more likely than women to prefer nearly all other types of games. Teen Zs are more interested than Gen Ys in simulation games and sandbox games. Which genres of games, if any, do you like to play?Please select all that apply. Racing games (e.g., Mario Kart) | Classic board games (e.g., Clue, Monopoly ...