Feedback Loop Mar 06, 2015 gen z hobbies social media ... like getting feedback from friends on social media. They recognize that getting responses from their network and giving it to others is a way to grow. Zs are reacting to social media in a more positive and productive manner than Ys did at their age, regarding it as a way to identify their strengths and challenge themselves to hone their skills. Zs are certainly sharing online with the intent for self-expression and peer approval, but they’re also doing so to put themselves out there and see what ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... With schools focusing on book learning, Zs are acquiring new life skills, such as coding, sewing, and tinkering, outside the classroom. Gen Zs, having never known a world in which the online realm is not seamlessly integrated into the physical one, are, in some ways, even more reliant on the web than are older generations. Whereas previous generations would have gone to their parents when wondering why the sky is blue or how babies are made, more often than not, Zs are defaulting to the ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... These characteristics define the next generation and offer context for why they think and behave the way they do. Gen Zs possess a unique set of traits that reveal their attitudes, behaviors, and preferences today and will inevitably inform who they are well into the future. Throughout this report, you’ll find the elements of this generation’s DNA—some of which we identified in our Winter/Spring 2013 Gen Z Report and that have since become more pronounced, as well as others that have emerged as ...
Break It UP Dec 07, 2015 relationships dating divorce ... Calling it quits in a serious relationship is always difficult, but young people are starting to see it less as an ending and more as a beginning. Deciding to separate from a partner is never easy, but, for the most part, young people around the world are putting a new spin on breakups. From conscious uncoupling to divorce selfies, most don’t see the end of serious relationships as a failure and are instead looking back fondly on the time they spent with their significant others and taking ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... touch to the web. In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that the social network can provide. In a marked shift, its latest ad, “Say Love You Better,” highlights the closeness that its Messenger app offers. The spot demonstrates how users can express their sentiments more accurately through the use of photos, videos, stickers, and voice notes. The takeaway is that, in doing so, individuals can form meaningful bonds online that are just as ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... communicate with pictures over words. This progression to visuals—which also includes emojis and digital stickers—allows individuals to put more expression into their digital conversations and to articulate themselves more succinctly. Now, audio is emerging as the next iteration of young people’s online interactions, enabling them to incorporate emotion through their own voice or prerecorded sound bites, as well as offering new ways to efficiently send messages and capture moments in time. I often use ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... viewership that relates to the main characters. While the series start small and are produced by amateurs, they have grown in viewership to the point that big names (like DreamWorks) are interested in bringing them to even wider audiences. - THE ELAUNCH - In China, where online and mobile accounts for 60% of Ys’ purchases as we discovered in our Global Report, new stores are skipping the traditional ribbon-cutting ceremony in favor of a digital launch. Rather than snapping selfies in a shiny new store ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... relationships (e.g. Mother’s Day, Father’s Day, National Siblings’ Day) has become especially important online as evidenced by the abundance of picture collages and statuses paying tribute to loved ones on these days. As families become more spread out geographically and find it harder to come together in person, these holidays give them a means to connect with and celebrate their relatives. Young consumers are also placing emphasis on days for other types of meaningful relationships, including pets, bosses ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... . Madewell took over Instagram with its first-ever online “flash mob.” The brand recruited employees, bloggers, and style editors to post pictures of their favorite jeans with the tags #denimmadewell and #flashtagram. For a moment, the stunt effectively plastered the site with the brand’s fashions. - BUILD A SENSE OF URGENCY - The UK National Lottery’s “Surprising Numbers” campaign targeted the country’s substantial population of rail commuters by creating ads in train terminals timed to display the ...
