Popular Culture News & Social Causes May 14, 2018 ... government/national leaders | The media should be controlled by the people | The media should be controlled by the government/national leaders 65% of global youth feel popular culture in their country encourages social progress/change rather than traditional values, increasing to more than 7 in 10 youth in South Korea, the U.S., and Australia.Over half (54%) of youth globally agree it’s hard to truly understand popular culture if you are not up-to-date on politics, jumping to more than 3 in 5 ...
Popular Culture Pressures May 12, 2018 ... A quantitative overview of the pressures global youth face when it comes to their social lives and entertainment.Nearly 1 in 3 youth globally like discussing popular culture experiences with others.1 in 5 youth around the globe feel pressure to consume certain entertainment because it's popular, and this jumps to 1 in 3 among youth in China and 1 in 4 among youth in Nigeria.FEELING THE PRESSURENearly six in 10 youth globally feel pressure to have an interesting social life, while another half ...
Popular Culture & Brands May 11, 2018 ... A quantitative overview of global youth’s perceptions of how brands fit into popular cultural.66% of youth globally agree brands need to have a popular culture component to be relevant, increasing to 78% among youth in India and Indonesia.BRANDS AND POPULAR CULTURESeven in 10 youth across the globe agree it has become more important in the past year for brands to engage in popular culture. To add, another six in 10 youth are more likely to support a brand if they demonstrate they are popular ...
Work Preferences Sep 08, 2017 ... (88%), women (81%), and Ys (80%). Seven in 10 young people also say it’s important that they work for an innovate company, with more U.S. youth than UK and AUS youth agreeing with this. Additionally, nearly half of young adults believe it’s important to work for an international/global company; this is especially true for men.How strongly do you agree or disagree with each of the following statements? It's important to me to…Summary Of Strongly/Somewhat Agree Feel like my voice is heard within ...
Work & Life Sep 07, 2017 ... A quantitative summary of the working life of today’s youth, including their thoughts on work-life balance and motivations for working overall.66% of youth and 77% of Trendsetters think it’s possible to have it all in life.PRE-WORKPLACE EXPERIENCEOutside of traditional education, global youth believe there are a variety of things that can benefit someone in the workplace, namely prior hands-on experience. More than eight in 10 young people also think both informal and formal professional ...
Work Life & Loyalty Sep 06, 2017 ... A quantitative overview of the working life of young people, exploring time spent working and commuting, how they feel about their jobs, and what would make them recommend their company as a place to work. EMPLOYMENT STATUSNine in 10 young people have had a job; about two-thirds of global youth are currently employed (either full-time and/or part-time), and a quarter are unemployed. Four in 10 young people have a full-time job while 24% have a part-time job. Of those who are unemployed 15 ...
Current Financial Situation Aug 29, 2017 ... or trust funds. However young men are more likely than young women to have both. Parents are slightly more likely to have financial assets, with 26% of global parents saying they have money set aside for their children’s future. Which of the following, if any, do you currently have?Please select all that apply. Savings for my child(ren)'s future (e.g., education, special occasions) (Base: Parents) | Stocks/bonds | A trust fund Savings for my child(ren)'s future (e.g., education ...
Financial Attitudes Aug 28, 2017 ... A quantitative overview of young people’s perspective on their current financial situation and financial future.FINANCIAL PRIORITIES While money is very important to global youth, most would not choose being wealthy over being healthy. This is especially true for women, who are also more likely than men to say it’s more important that they make a difference in the world than that they have a lot of money. Cassandra predicts this “do good” trend will grow as Trendsetters are significantly ...
Spending Behaviors & Attitudes Aug 27, 2017 ... youth continue to pay for services they don’t use merely because it’s a hassle to unsubscribe or re-subscribe.20% of youth and 27% of Trendsetters hide money from themselves so that they don’t spend it.19% of global Ys have financed a major purchase, other than a car or home.SPENDING BEYOND THEIR MEANSMore than seven in 10 youth say they are there certain things on which they are willing to spend willing to spend beyond their means, largely groceries (24%), following by clothing (15%) and travel (15 ...
Gen Z & Open-Mindedness Jun 09, 2017 ... A quantitative overview of Gen Zs’ open-minded nature, including attitudes about gender and their global outlook.DECONSTRUCTING GENDERAlthough about seven out of 10 Zs and eight out of 10 Trendsetters think boys and girls are equal, they don’t necessarily stand by this sentiment when it comes to more specific issues around gender. Only about four in 10 Zs think their generation believes that people can be masculine, emotional, and open-hearted at the same time, or that gender doesn’t define a ...
