311 results for 'marketing'
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Gender Marketing

... A quantitative overview of marketing and advertising preferences and perceptions, as relevant to gender.MISUNDERSTOOD & MISREPRESENTED Both men and women feel that their gender is misrepresented in ads, with only 13% of women and just over a quarter of men deeming portrayals of their gender to be accurate. On a scale of 1-5, how accurate are portrayals of your gender in most of the ads that you see?“Extremely interested” and “Very interested,” 5-point scale 5 (Extremely Accurate) | 4 | 3 | 2 ...

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Important Brand QualitiesHow important, if at all, are each of the following brand qualities?Purpose & Polarization Report 2020Very Important Summary Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Entertaining marketing Priority CategoryWhich of the following categories, if any, do you find yourself prioritizing when it comes to your spending ...

Race & Activism Data

... would rather a brand... Support a social cause or issue through its internal policies/values | Support a social cause or issue through an ad/ mkt campaign | Make a financial contribution to a non-profit to impact social change | Create an awareness campaign to impact social change BRAND POSITIONSPlease select one statement from each pair below that you agree with more. Brands should incorporate social causes and issues in marketing | Brands should NOT incorporate social causes and issues in ...

Brands & Social Causes

... events IMPORTANT BRAND QUALITIESHow important, if at all, are each of the following brand qualities? Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Convenience or easy access | Great design | Innovation | Personable | Social consciousness | Creates community | Entertaining marketing BRAND OFFSETSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important for brands to ...

Brands & Advertising

... A quantitative overview of youth's perceptions towards brands and advertising. 70% of U.S. and UK Trendsetters wish brands/ads had a more minimal aesthetic in their marketing/advertising.WANTED BRAND AESTHETICSHow strongly do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary I like it when stores are calming/relaxing | I like it when ads are calming/relaxing | I like ads that provide comic relief | I like advertising that features ASMR (e.g ...

Brands

... 1 in 4 think their generation is accurately reflected in advertising/marketing.ADS WITH REAL PEOPLE Please select one statement from each pair below that you agree with the most. I would rather see ads/marketing campaigns with real people | I would rather see ads/marketing campaigns with celebrities WHY PAY ATTENTION TO ADSWhich of the following, if any, would make you pay attention to an ad?Please select all that apply. If it is relevant to me/my needs | If the ad is humorous | If it ...

Brands & Home

... A quantitative overview of youth’s spending habits and the impact brands have on young people’s communities.BRANDS SUPPORTING COMMUNITYWhich of the following, if any, are true for you?Please select all that apply I like when brands show local pride | I like when brands create ads/marketing campaigns that reflect the community/town/city I live in | I would like if brands offered more traveling pop-up stores 79% of Trendsetters in the U.S. and 74% in the UK feel that brands should host ...