Sports & Tech Mar 04, 2017 ... Technology is an integral part of modern sports fandom, from how young people are watching and interacting with games, to connecting with each other and athletes. DEVICES USED TO CONSUME SPORTSYoung adults in both the U.S. and UK are most frequently watching/ consuming sporting events on TV. In the U.S., second to using their TVs, young people are using their mobile devices to watch/consume sporting events, using mobile devices slightly more often than their computers. In the UK, the ...
Shared Interests With Friends Dec 01, 2017 ... social media | Through family members | In my local community | Through my significant other | Playing sports/exercising | In a random situation (e.g., on a plane, in a rideshare) | At events (e.g., concert, sporting event) | On gaming platforms (e.g., Xbox Live) | Volunteering | Traveling | At bars/clubs | On dating apps | At brand-sponsored events | Other way(s) ...
Brands & Betterment Feb 27, 2018 ... | Coupons or promo codes | TV commercials | A friend's post on social media | Ads on social media | Positive reviews in magazines/publications | An influencer's post on social media | In-store promotions | Events | Print ads | Radio ads | Celebrity endorsements | None of the above PRODUCT IMPROVEMENTWhen thinking about self-improvement products, about four in 10 U.S. and UK Trendsetters prefer to buy accessories, clothing, and home décor or furniture from a boutique or ...
Popular Culture Overview May 25, 2018 ... Music | Health/wellness | Technology | Comedy/humor | Movies | Food/beverage culture | Travel | Social media | News/current events | Books | Beauty/grooming | TV shows | Fashion/style | Video games (e.g., app-based games, PC games, console games) | Sports | Live events (e.g., concerts, plays, sporting events) | Art/design | Digital culture (e.g., memes, GIFs) | Politics/social causes | Dance | Celebrity culture (e.g., movie stars, social media stars) | Drinking (e.g., cocktails ...
Job Search & Consideration Sep 03, 2017 ... money to a cause/charity chosen by employees | Donates money to a cause/charity that it chooses | Donates employee time (e.g., organizes volunteer events) to a cause/charity chosen by employees | Is publicly transparent about political donations/support | Donates employee time (e.g., organizes volunteer events) to a cause/charity that it chooses Is publicly transparent about how it treats its employees | Is transparent about salaries to all employees | Donates money to a cause ...
Luxury Jun 08, 2019 ... Make Any Luxury Purchase | Clothing | Shoes | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Household electronics (e.g., TV, microwave) | Travel (e.g., plane ...
Game Changers UK Fan Segmentation Mar 11, 2017 ... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 5 young people. They invest in their passion for sports, being more likely to put money toward attending games than toward other types of live events. They idolize athletes and are more likely to buy products endorsed by players or teams. They are also more likely than other groups to play sports.Challenger Fans are an engaged group of sports fans, accounting for 1 in 5 young people. While they avidly follow and ...
Brands & Marketing Nov 20, 2017 ... /promotes it | Buy a product/service if an influencer endorses/ promotes it BRANDING FRIENDSThree in 10 U.S. and UK Trendsetters know they can be friends with someone because they share the same love for a brand. So it’s no mystery why another three in 10 Trendsetters would like brands to sponsor or host more events to help them meet new friends, who may share the same love for that particular brand.Which of the following, if any, are true for you?Please select all that apply. I know I can be friends ...
Game Changers U.S. Fan Segmentation Mar 12, 2017 ... keep up-to-date on sports, and do so by going to games, gambling on matches, playing in fantasy leagues, and watching major sporting events. However, they are more interested in events and activities surrounding sports than the games themselves. They also harbor some negative sentiments about sports, such as feeling they are too violent.Idealist Fans are a less-engaged group of sports fans, accounting for 1 in 6 young people. They pay attention to sports, but only tend to engage because others ...
Entertainment Landscape Nov 27, 2016 ... video and gaming is more important to men than to women, while women are more likely than men to feel that books are essential for entertainment. Trendsetters value all forms of entertainment more than adults overall, and are far more likely to say that art, live events, celebrity culture, and magazines are important parts of their entertainment consumption.How vital to your life, if at all, are each of the following?I Can't Live Without It/Very Important Part Summary Music | Movies | Social ...
