Real Time+ Dec 12, 2014 marketing customer service personalization social media ... and improve targeting in recent years. Even on social media, where brands can take advantage of users’ personal information, ads are adding little to the existing conversations that their followers care about. Marketing sometimes distracts from the actual reasons Ys and Zs are on social media—to connect with their friends and know what’s going on in the wider world. Oreo, however, changed the game in 2013 when it tweeted about the Super Bowl blackout, ushering in an era of “real time” marketing in ...
Pro-LGBT Sep 10, 2013 ... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...
POPscape May 30, 2014 media & entertainment magazines movies music TV ... popularity is also affecting the current state of subcultures. Because culture itself has become so nuanced, labels once easily applied in an effort to define identity within the larger collective conscience are no longer as easily applicable. Boomers could classify themselves as greasers, hippies, mods, or rockers during their teen and twentysomething years; Xers might have sought a sense of belonging through classifications like grunge, alternative, or cyber; and for older Ys, there were labels like ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... of character, without fear of leaving these imprints on an everlasting record. Thirty percent of respondents said Snapchat’s primary appeal is the “freedom to be silly,” and 28% said they most like that the app gives them “freedom to be myself.” Unlike most of the digital spaces in which Ys interact, Snapchat is not about leaving your mark. In fact, it doesn’t allow you to leave a lasting mark at all—a characteristic that another 28% cited as the app’s main draw. In removing this element from the ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... such an opportunity, noting, "I'm really into business, so I would be interested in events where I could learn from a brand. It would tie into my professional interests, but it would also be fun." Meanwhile, Gen Ys are particularly experience-oriented, so such is a way for brands to create experiences around their products, while also filling this generation's inherent desire to become more well-rounded.I'm all for immersion and experiencing new things. I think the ability to interact with people ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online. In today’s connected world, finding someone who shares the same interests, no matter how obscure, is commonplace. As TechCrunch mused on the phenomenon, “We are all weirdos now—thanks to tech.” Yet, as online access and communication have become increasingly more sophisticated while consumers have become more deeply engaged users, what technology is really engendering are relationships. Indeed, web ...
Stick It Dec 11, 2013 communication media & entertainment messaging mobile ... Despicable Me and Duck Dynasty. Young consumers worldwide are drawn to these cartoon-like images, which allow them to easily add a fun, visual pop to their text communications. Ys’ and Zs’ desire to infuse their digital communications with lighthearted images led to the fast rise of emoji characters, which they use to convey their feelings and tone, and to reduce the likelihood of miscommunication between friends. Stickers provide a similar function, but are even more culturally relevant than their emoji ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... , this budding outlook stands to raise consumer expectations of their doing the “right” thing. PRIVACY VIOLATIONS The dialogue around cyberbullying has focused on teens and tweens primarily, but morally reprehensible online behavior is sometimes exhibited by Ys in their 20s and 30s, too—it just isn’t as obvious. While most people have failed to consider the effects of their online activity until recently, an awareness of such is surfacing, driving a nascent “think before you click” mindset. When a ...
Home & Away Marketing Tips Dec 02, 2018 ... These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.Young generations are reimagining travel and disrupting in-person community to fit their modern lifestyle and preferences. As they redefine what it means to get away and to belong, brands across all verticals have new opportunities to reach them where they travel and where they live. Tapping into Gen Ys’ and Zs’ prioritization of travel and ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... , and increasingly turn to ownership alternatives like renting, sharing, and bartering. For Ys and Zs, the prioritization of access over ownership seems only natural. Accustomed as they are to digital content, much of what they own lacks a physical presence. Movie downloads, ebooks, and mp3s only exist in the cloud, where they wait to be “pulled down” for viewing or listening. As such, there’s little conceptual difference between owning an item and accessing it. Their digital ownership is really ...
