802 results for '"gen z"'
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Macrotrends

Living Experiments

... how others live, whether that be down on the farm or downtown. This has the added effect of making them a desirable friend to know, not just because they can offer a place to stay when people visit but also because they’ll have a range of new knowledge and diverse experiences to share with their network, thereby also broadening others’ knowledge and understanding of different cultures. Ys and Zs prize getting a glimpse of life in other places from genuine sources, such as their friends. And as ...

The Parent Trap

... examples below). Meanwhile, many are asking family and friends not to shower their kids with physical possessions. For instance, last year, an invitation to a child’s first birthday went viral due to an accompanying note in which the parents made demands about what gifts were acceptable in an effort to own less junk. While the tone of the letter was harsh, it reflected modern parents’ desire to be unburdened by objects. Gen Zs are growing up in a culture that rejects materialism—54% of young ...

The (DIS)Connect

... . As one 28-year-old female Bitmoji fan put it in a focus group, “I went on a great date with this guy, and he followed up with me the next day by sending me a Bitmoji! It spoke to my heart!” In the digital era, the very ways in which we communicate say something important about us. Ys and Zs are compelled to research a new person they are interested in, just as they would a potential employer or brand they discovered. The wealth of information that one can access online to learn about a ...

Debranded

... outside of fashion and tech. Moving forward, marketers must always be thinking about the imprints they could provide to give Ys and Zs an extra visual pop, or help their personalities to shine through more powerfully. Young consumers certainly don’t want brands to disappear altogether, but they no longer need or want to use a brand’s logo to define themselves or their style. In this new landscape, a clear and cohesive brand vision and well-expressed sensibility are more important than ever; iconic ...

Reality Bites

... men in the U.S. and UK are more likely than women in these countries to have tried 4D, AR, and VR technology. In the U.S., Gen Ys are more likely than teen Zs to have experienced both 4D and VR technology. In the UK however, things are reversed, with teens being more likely than Gen Ys to have tried 3D, 4D, and AR technology.Which of the following best describes your experience with each of the following media technologies?Tried It Summary 3D – 3 Dimensional (3D movies where you wear special ...

POP Marketing

... encouraged by the boundlessness of the web, Ys and Zs are hyper-attuned to the pop culture landscape—and particularly to the marketing that infiltrates it. They are experts of its forms, tropes, and patterns, and are quick to point a finger when they encounter content and ads that insult their taste or intelligence. In turn, they appreciate when brands likewise tell it like it is, whether by calling out the competition or simply demonstrating their awareness of what’s happening across popular culture ...

State Of The Art

... this technology for their creative outputs, whether in the entertainment, music, art, or design realms, should broadcast their use of A.I. and invite their young consumers to experience the richer and groundbreaking results alongside them. While Ys and Zs have divulged that they worry about automation decreasing creativity, they’ll see that this is not lost when they’re watching a show with an A.I.-generated script or listening to music synthesized with algorithms and find that their entertainment ...

MEtail

... production. Ys and Zs are further finding ways to express their MEtail inclinations in everyday activity. Even their social networks are taking on marketplace features. Platforms such as Threadflip integrate listings into individuals’ social streams, making the effort to sell a part of the ongoing conversation. Meanwhile, users are opting to sell products via their social feeds, themselves. On Instagram, individuals invite peers to purchase an item pictured by commenting with the e-mail address linked to ...

Health Hackers

... is to improve communications between doctors and patients, as well as to help people feel more in control of their healthcare.79% OF Ys, INCLUDING 90% OF TRENDSETTERS, AGREE THAT THE DIGITAL WORLD HAS MADE IT EASIER TO MEASURE, LEARN ABOUT, AND IMPROVE THEMSELVES. TAKING CONTROL Most Ys (78%) believe that they have control over their health, with even more Trendsetters and Zs saying so. Technology, in part, has given them this sense of control; most Ys enjoy tracking their fitness and customizing ...

Break It UP

... can also take surprising paths, which may include separation, divorce, and someone new. As optimistic youth, Ys and Zs make the most of breakups, just as they did in the economic downturn; they are no strangers to hacking and reimagining systems to suit their needs. When the jobs they wanted were unavailable, they took to micro-entrepreneurship; and now, when their relationships come to an end, they turn to conscious uncoupling and adjust from marriage to friendship when romance has run its course ...