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Education, Work & Success Data

... items, if any, do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Being free from stress | Owning a home | Having my dream job | Having a lot of money | Traveling whenever I want | Getting married | Having children | Being an expert in my field | Being widely respected for my opinions | Being my own boss | Owning a lot of nice things | Getting an education from a top school | Becoming famous | Having a lot of followers ...

Confidence During COVID-19 Data

... BASICSHow much, if at all, do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I am embracing spending more time with my family | I am seeking a sense of comfort and security at home | I am enjoying more time in nature (e.g., being outside, hiking) | I am getting cabin fever being at home | I can't find enough to do to keep myself busy CONFIDENCE MOVING FORWARDHow much, if at all, do you agree or disagree with each of the following statements?Strongly ...

Spending & Travel

... A quantitative overview of young people's travel related spending habits and preferences.YOLO $PENDINGHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Put the money in my savings account | Save the money for a larger purchase (e.g., new car, home) | Use the money to improve my surroundings/daily life (e.g., new furniture, fix car) | Go on a trip | Catch up on bills/pay down debt (e.g., student loans) | Put the money into an ...

What Makes Them

... A quantitative overview of Gen Z and Millennial's attitudes and behaviors toward success and core values. PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Having close friends | Being free from stress | Having my dream job | Owning a home | Having a lot of money | Traveling whenever I want | Getting married | Being my own boss | Having children | Being an expert in my ...

Race & Activism Data

... PERSONAL SAFETYThinking of the following places, which, if any, do you feel concerned for your personal safety?Please answer generally, do NOT consider Covid-19 health concerns. At a protest | At a shopping mall | At a concert | My school | At a park | My home | At a movie theater | In my community | In my neighborhood | My place of work | My place of worship | None of the above BRAND’S INTERNAL & FINANCIAL IMPACTSPlease select one statement from each pair below that you agree with more.I ...

Finance Data

... parents when I am their age Areas of Personal SuccessWhich of the following items do you consider important to your idea of personal success?Purpose & Polarization 2020Select all that apply. Being healthy and physically fit | Owning a home | Being free from stress | Having my dream job | Traveling whenever I want | Having a lot of money Financial ToolsWhich of the following, if any, do you have?Everyday Equality Report 2020Please select all that apply. My own debit card | My own savings account ...

Checking Out

... not sure I will be able to follow through SAY YES TO THE REQUESTPlease select one statement from each pair below that you agree with more. I generally try to say "yes" to requests from others | I generally try to say "no" to requests from others | I generally try to say "yes" to invitations from others | I generally try to say "no" to invitations from others TIME SPENT AT HOMEPlease select one statement from each pair below that you agree with more. Staying at home at night is relaxing ...

The Future of Family

... nanny, chef) | I live alone Household StatusWhich of the following, if any, are true for you?Select all that apply. I am the head of my household (Base 18+) | I currently live in a multi-generational household | I moved back home with my parents during the pandemic Personal SatisfactionOverall, how do you feel about each of the following aspects of your life?Completely/Somewhat Satisfied Summary My life with my family | My life with my friends | My personal growth | My professional life | My ...

Leisure Data

... having in your household?Generations Report 2019I Currently Have This Summary Smart digital assistant device (not your phone) (e.g., Google Home, Amazon Alexa) | Drone Sense of StyleWhich of the following, if any, are true for you?Global Culture Forecast 2018Please select all that apply. I like to shop for clothing/ accessories at thrift/second hand stores (in person) | I like to experiment with new style/ fashion | I like to shop for clothing/ accessories from resale apps/websites ...

Retail & Spending Data

... A quantitative overview of young people's attitudes and behaviors toward shopping, spending, and life at home during the Covid-19 pandemic. BACK TO THE BASICSHow much, if at all, do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I am embracing spending more time with my family | I am seeking a sense of comfort and security at home | I am enjoying more time in nature (e.g., being outside, hiking) | I am getting cabin fever being at home | I ...