308 results for '"marketing"'
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Gen Z Parent Perspective

... your child does online?Parents I know about all of the things he/she does online | I know about most of the things he/she does online | I know about some of the things he/she does online | I am not at all aware of what he/she does online Family Marketing Most parents of tweens believe they are raising savvy young consumers, with only 29% saying their children are easily swayed by ads. However, they aren't overly enthusiastic about marketing aimed at their children; fewer than a third are okay ...

Brands And Activism

... support politics is by promoting involvement, whereas those in the UK think brands should provide information about political candidates and issues.In which of the following ways, if any, is it okay for a brand to be involved in politics and social causes?Please select all that apply. I think brands should be involved in this overall | Contribute money to | Provide information about | Advocate for | Create a marketing campaign about | Promote involvement in (e.g., the Vote or Die campaign) I ...

Digital My Private Life

... themselves than those who say they share a lot. In this way, they are protecting their personal data by not putting it online.Their penchant for privacy carries over into what, when, and how they are willing to share personal information with brands. Many fear that the details they have shared aren't being stored securely or that their information will be used in brands' marketing efforts. In general, young consumers are more likely to put faith in brands that they have interacted with before to keep ...

Building Brand Loyalty

... packaging | I like when brands make creative or limited-edition packaging HOLIDAYSParticipating in brand-created holidays is much more common among U.S. youth (25%) than UK youth (13%), despite a similar number of young adults in both countries (18% U.S., 15% UK) wishing that brands gave them more reasons to celebrate ordinary days. Trendsetters are more likely than adults overall to want brands to do this. However, brands need to be careful in how they plan holiday marketing, as 26% of U.S ...

Music

... harder to discover good new music to listen to | I enjoy making and sharing playlists with others | I prefer when artists release one song at a time versus waiting to release an entire album MUSICAL INTRODUCTIONSMore than two-thirds of U.S. youth and six in 10 UK youth like when brands introduce them to new music and artists in their stores and through their advertising, citing “great music” as the second most appealing quality in an ad, following humor (see Marketing & Advertising ...

Gender Singlehood/Parenthood

... focus on my career, hobbies, passions, etc. | Time to focus on and imrpove myself | Being able to spend my money exactly how I want | Being able to constantly meet new people | Nothing, I don't like being single at all Being single is fun. There are less stigmas attached to being single than there were in the past. Hedonism is encouraged and enjoyed. And of course hedonism offers many opportunities for marketing. MABEL, 21ONE-THIRD OF SINGLES FEEL THAT THEIR EMPLOYER EXPECTS MORE TIME ...

Global Y View

... inevitable end point of technology. The more connected we become, the less individuality exists among cultures. DYLAN, 24, USOur life and culture have become increasingly globalized due to the Internet, migrations, easier communication, travel, and international marketing campaigns brought about by multinational corporations. We know more about the world. The world has become more similar and cultures, lifestyles, and tastes seem less ‘peculiar/untouched.' NADIA, 32, ITALYDue to the Internet, I think we ...

Digital Life

... participate in a trending topic | To make a point in conversation | To convey a specific emotion | To make my content searchable by tag | To express my creativity | To get followers | To participate in a campaign/contest | To be part of a specific community, group, or event | Because everyone else is doing it | I don't know | Other, please specify: 151 Have you ever participated in a hashtag contest/marketing campaign?Among those who use hashtags Yes | No 25% like to see on-screen hashtags when ...

Gender Entertain

... modern male. A lot of their marketing promotes health and working hard to accomplish a task, and I think those are the values that resonate with modern males today. IAN, 19I’m constantly on Tumblr. In a way Tumblr helped me to find myself, and helped me to be more comfortable with what I wear. It taught me that it’s okay to be quirky and different. ANDRES, 19Ellen DeGeneres and her show really connect with me. As a modern female, I am drawn to her tone, the topics she covers, and how she ...

Global Y Consumer

... EASILY SWAYED BY EMOTIONAL COMMERCIALS. AD RELEVANCE One-third of GYs agree that most of the ads they see aren’t relevant to them. Nearly 2 in 10 GYs feel that marketers don’t understand people their age, and 13% say that marketers don’t understand people in their country. Forty-two percent of Ys in India and more than a quarter in China prefer to watch ads from other countries. Which of the following statements about marketing and brands do you agree with?Select all that apply I like to see ads ...