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Shopping Experiences

... . Trendsetters are more interested in being able to go to stores for singles or couples events (37% U.S. and 26% UK) than young adults overall.Which of the following, if any, have you done or are you interested in doing in a store?Please select all that apply. Participate in a social event (e.g., wine/food tasting, cocktail hour) | Attend a themed event/ festival (e.g., food festival, flower show, art exhibit) | Attend a music performance/ dance party | Take a class/workshop (e.g., how to ...

Global Y View

... have been able to exchange experiences more. People are getting to know more about cultures around the world and are starting to incorporate certain aspects of them in their own culture, not by copying them, but by adapting them. CAMILA, 22, BRAZIL 68% OF Global Ys WANT TO LIVE IN ANOTHER COUNTRY SOMEDAY. GLOBAL CONNECTORS While elements of pop culture like entertainment and music serve as global connectors, world issues like politics, natural disasters, and social causes also unite Ys around the ...

Digital Communicate

... of the population can relate to feeling naked without it! How could I possibly make it through my day without being connected to everyone at all times?! JENNY, 25I constantly have my cell phone on me. I use it the second I get up, briefly during the day, and then until I fall asleep. I also use it to listen to music. We could just say I’m on my phone a lot. NATALIE, 14MOBILE CHECKIn which of the following situations do you check your mobile phone? Select all that apply.Among those who have mobile ...

BMS Soul

... listening to music, being in nature, and volunteering. Women tend to prefer traditionally spiritual activities to feel connected, whereas men more commonly say that drugs, alcohol, and watching religious or spiritual videos engenders this sense. Which of the following activities, if any, help you feel connected to the spiritual world or a higher power? Praying | Listening to music | Being in nature | Attending religious services | Meditating | Volunteering | Practicing yoga | Watching a film, TV ...

Love Dating

... . Go out for a meal | Go out to the movies | Watch TV/ movies at home | Cook together | Go out for coffee | Enjoy nature and the outdoors (e.g., camping, hiking, etc.) | Go to a concert/ live music event | Play games (e.g., board games, card, video, etc.) | Listen to music at home | Go shopping | Go to cultural events (e.g., museum openings, art shows, theater, etc.) | Go out to bars/clubs (Base: Aged 19-34) | Go to experiential events (e.g., wine tastings, paint night, food ...

Digital Socialize

... personal updates such as what they’re up to, important life events, and personal achievements. Showing off their taste, creativity, and what’s happening in their lives is even more important to trendsetters. What type of content do you typically share on social media? Select all that apply.Mainstream My own photos | Jokes/humor | Music | What I'm doing/status updates | Major life event updates | Links to videos I found on the Internet | Personal achievements | Photos or memes I found on the ...

POP Watch

... | Science fiction | Animation | History | Food/ cooking | Horror | Reality shows | Documentary | Sports | Science | Game shows | Romance | Nature | Music TV | Home improvement/ DIY | Talk shows | Talent/ variety shows | Musicals | Celebrity news and gossip 151 HOW THEY WATCH TVWhile network and cable TV are the most common ways to watch TV, 6 in 10 are watching online original series, and just over half are watching web series on platforms like YouTube. Men are more likely than female ...

Social Activities

... my home/their home | Play video games | Watch live TV | Listen to music at my/their home | Play physical games (e.g., board games) | Cook/bake | Exercise | Watch streaming entertainment | Shop online | Play sports | Browse social media | Listen to a podcast | None of these REGULARLY SCHEDULED PLANSSeven in 10 U.S. and UK Trendsetters make recurring plans with their friends, such as going to brunch every Sunday or taking advantage of Taco Tuesday weekly. Another six ...

BMS Overview

... medication | Go on vacation | Spend time with my significant other/ spouse | Spend time with my family | Spend time with pet(s)/ animals Work at a job I love | Listen to music | Spend time with friends | Get spa treatments/ beauty treatments/ massages | Shop | Spend time alone | Unplug from technology | Seek out uncluttered environments | Take classes | Take a 'mental health day' off from work Meditate | Seek out silent environments | Read books | Watch television/ movies | Drink ...

Gen Z Money and Spending

... shop in-store for most items. This is partly due to the fact that most Zs don't have credit cards to make online purchases but also because they feel the shopping experience is a social event. They are most likely to shop in-store for products they want to feel and try on, such as clothes and shoes. They're more willing to shop online for items that can be delivered in an instant, digitally, particularly music, video games, and movies. For each of the following categories of items, please indicate ...