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Gen Z Brands and Marketing

... , but 28% have also liked a brand online, and one in seven have even shared an ad from a brand. Zs like to interact with brands in a variety of ways as well. Several Zs note they play branded games, take surveys and quizzes, and even seek out ads from brands. Which of the following, if any, have you ever done? Told a friend/family member about a brand | Liked a brand online | Played games from brands | Taken a survey from a brand | Taken a quiz from a brand | Followed a brand on social media ...

Entertainment & Gaming

... games improves a person's mental abilities | Playing video games is time well spent SKILLS FROM GAMINGWhen it comes to video games, 39% of U.S. Trendsetters and 31% of UK Trendsetters use them to learn new things. About three in 10 men use video games to learn new things, much more than their female contemporaries.Which of the following, if any, are true for you?Please select all that apply. I use video games to learn new things/skills | I prioritize having time to play video games/board games ...

Gen Z Entertainment

... —INCLUDING 92% OF BOYS—PLAY VIDEO GAMES REGULARLY.Gaming Genres The video games that Zs prefer vary widely based on the age and gender of the player. Not surprisingly, boys gravitate toward action/adventure, first-person shooter, open world games, and sports games. Meanwhile, girls have a greater preference than boys for playing puzzle games and physical games like Zumba Fitness. Tweens are more likely than teens to play racing, sports, and physical games, while teens opt for action/adventure and ...

Playing House

... adults like to do is watch TV and videos, with Trendsetters being even more likely than young adults overall to do this. Women are more likely than men to like to spend their time watching TV/videos, listening to music, and browsing social media, while men are more likely than women to play video games. Although equally like to watch TV/videos while at home, Zs are significantly more likely than Ys to listen to music, browse social media, and play video games.Which of the following, if any, are your ...

A&S Home and Family

... stores and gas stations. For those who are employed, living close to work is also extremely important. Proximity to good shopping, restaurants and bars, and public transportation also plays a role. However, it is not only practical factors that help young people decide where to live. Given their love of trying new things and having different experiences, elements such as being close to nature, being in an area with people that share their interests, and proximity to arts and culture also play a ...

For The Love Of The Game

... quarter also citing the expense, and physical and verbal fights as deterrents. UK young adults say the expense is the largest problem, with many also disliking the drama and fighting. Trendsetters, especially those in the U.S., consider the conditions under which athletes are asked to play, the aggressiveness of players, and the rowdiness of spectators to be much larger problems than do young people overall. What, if anything, do you hate about sports today?Please select all that apply. The ...

Finances

... | Savings for my retirement | Savings for my child's education (other than a 529 account) | An emergency fund | A will | Savings to pay for my child's milestones (e.g., wedding, graduation party) | Savings bonds in my child's name | A 529 account for my child's education | A trust fund for my child PLAY DOUGHAbout a third of parents say their family often worries about money, and a quarter are careful to log and track all of their family’s expenses. Therefore, the majority of parents ...

Technology

... (e.g., WhatsApp, Kik) | Emojis | Email TECH TIMEOnly 10% of parents let their child spend as much time as they want online, though dads are more likely than moms to allow their child to do so. Parents, especially moms, are far more likely to set limitations on the amount of time their child is allowed to spend using devices and encourage their child to have tech-free play time.Which of the following, if any, are true for you and your child in terms of technology?Please select all that apply. I ...

In-Store Vs. Online Shopping

... | More expert reviews | More information/details about products (e.g., dimensions, materials) | How much items are marked up (e.g., cost to make vs. retail price) | Virtual try-ons (i.e., upload a picture to overlay various products/ play with options) | Ability to order online and pick-up in person | More backstory about how products are made/where they are sourced | Augmented reality (e.g., IKEA app to view furniture in-home) | Social media influencer branded products (e.g ...

Gen Z Zscape

... Members of Gen Z are optimistic about the future. They take time to play and have fun as kids, but they are also pragmatic in valuing smarts and skills.Zs' Obsessions Please tell us three things that you are currently obsessed with. Games/Video games/ Online gaming/ Gaming apps/Gaming systems | Electronics (computer, laptop, etc) | Toys | Clothing/Hats/Shoes | Social media sites/Apps | Movies & television/TV networks | Food + beverages | Music/Musical instruments | Books and reading ...