SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
DIGITAL LUXUR-E Sep 20, 2021 ... Exploring e-commerce innovations in the fashion industryDigital shopping isn't what it used to be. Today's Millennials and Gen Z expect an elevated e-commerce experience built on convenience, customization, and AR as part of a cross-platform online/in person strategy. And smart brands are stepping up to meet, and exceed, those expectations. Read below to learn about how three brands across fashion, accessory, and sneaker markets are harnessing the flood of interest and investment in the ...
