TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... food and drinks and share them on social media with their friends and followers, raising expectations for visually striking presentations to accommodate these habits. Young generations have elevated the role of food and beverages as this category enables them to attain exceptional experiences around products without being burdened by permanence (see NOwners).Food and beverages are a category I splurge on. I normally treat myself to something food related more than anything else as I shop for food ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... gaining more mainstream acceptance, much in the same way that hip hop rose to popular prominence in the US in the 1980s. Until recently, record labels have been hesitant to sign many funk singers, due to the stigma associated with the genre, but social media has helped bring funk to the forefront. According to The Wall Street Journal, a record five of the 10 most popular music videos on YouTube in Brazil last year were funk songs. Twenty-one-year-old MC Guimê is among one of the country’s top funk ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... flexible and know how to best work within a system that has constantly evolving constraints (see Z DNA: Navigators), and therefore don’t fear being tied down by ownership. They have acquired impressive value manipulation acumen as a result of branding and marketing themselves on social media and feel confident in the application of these skills in other areas, including consumerism and finances. For instance, they know how to make themselves come across as funny, stylish, artistic, hip, or socially ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... challenge of parenting in the social media age.Pampers Last year, an ad from Pampers titled “Poo Face” went viral, featuring 10 babies making hilarious slow-mo facial expressions. The cute, relatable visuals were set to the music of 2001: A Space Odyssey, providing comic relief. - 5. Feature real parents. - To show modern parenthood authentically, brands should strive to include real families in their marketing. Portraying true bonds between moms, dads, and their kids evokes a strong, natural ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... 27% in the UK), the difference for Y parents is that, unlike when Boomers or Gen X first became parents, they never have to set foot in a store if they don’t want to. They also don’t have to chase sales now that sales come to them through email notifications and promo codes on social media and can be sourced online rather than in-store. Stepping into a store has become a choice, and it’s changing the game for what shoppers look for in a physical store’s environment and offerings.As discussed in ...
Parental Advisory Jun 15, 2016 family parenting spending children ... technology or electronics for the family because the younger set simply understood these categories better than their parents did. Now that they have children of their own, Ys acknowledge that their kids can be savvy consumers just like they were at their age. Children are “always on” and hearing about products and services from friends, from traditional ads, and on social media, and parents can’t be the gatekeepers they once were. Not only do kids today have access to a wealth of information with which ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... productively, they're giving rise to a new way to learn from brands that also has the potential to help them from a networking standpoint.The rising interest in BrandCons is also driven by young people's fascination with the people and practices behind the brands they consume (see Scene Stealers). In fact, some creative directors have become celebrities in their own right, with young people in our focus groups, particularly Zs, mentioning that they follow such figures on social media to gain a ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... . Through social media, they have been able to see and get to know other parts of the world through the eyes of the people who live there. This helps them see these places not only as possible vacation destinations but also as places where they could live. In college, they are bombarded by opportunities for internships in other communities and study abroad programs around the world. “Programs [like Fulbright] encourage you to live in a city or a place in the world that you wouldn’t necessarily have ...
The Binge Method Jun 02, 2014 media & entertainment books magazines music TV ... binge mindset now extends beyond the screen. We’re seeing binge behaviors applied to books, magazines, music, gaming, and even social media. Newly popular are speed-reading apps that promise users the ability to tear through their Kindle libraries and Pocket queues at four times their usual reading rates. Among audiophiles, unlimited and inexpensive access to artists’ full catalogues via Spotify is inspiring a new wave of binge listening that can improve one’s understanding of an artist’s ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... will only become more prevalent going forward. I have definitely seen people talking about feminism more, especially on social media. At times, I can hardly look through Tumblr without coming across one if not many posts on the subject, and about 95% of the time people are supporters of it. AMELIA, 16, FLFeminism, in the sense that it means equality for both sexes, has also become more relevant to young men because a small reverse gender gap has emerged in the past few years. Men are falling behind ...
