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Current Financial Situation

... in the UK (9%) and AUS (21%).INSURANCETrendsetters, more so than the overall population of youth, feel the need to carry insurance coverage. As such, 30% of Trendsetters have health insurance, 21% have life insurance, and of those who own/rent their home, 21% have homeowner’s/renter’s insurance. Insurance policies are more common among those in the U.S., with U.S. youth being more likely than UK and AUS to have homeowner’s or renter’s insurance. Women are more likely than men to have both health ...

Work Worries

... A quantitative look at the problems that young adults see in today’s workplace.DISTRUSTFewer than one in 10 young people say they trust large corporations or startups, however men are significantly more likely than women to trust both. Additionally, only 9% of today’s youth trust human resources departments. Although Trendsetters are more likely than the general population of youth to trust all three, companies have a long way to go to seem credible in the eyes of this young demographic.  ...

Friends & Festivals

... attending food festivals. Interest in attending these types of festivals jumps among Trendsetters, at about seven in 10. As brands continue to partake in or sponsor music, food, and comedy festivals, there should be a strong focus on women, who are more likely than men to be interested in attending. However, when it comes to gaming festivals, men are nearly twice as likely to be interested in attending. Which of the following types of festivals, if any, would you be interested in attending?Please ...

Entertainment & Gaming

... apply. I feel a sense of accomplishment when I level-up/complete a video game | I feel a sense of accomplishment when I finish a season/series of a TV show LEARNING THROUGH GAMINGMost youth prefer to learn through books rather than video games, with more U.S. youth than UK youth preferring this learning method. More women than men in the U.S. and UK prefer books as well. Considering other learning methods, more than half of U.S. and UK men prefer to learn through video games, and more men than ...

Innovation Adoption

... , and are generally negative about the trade-offs they have to make with any innovation. Taking a closer look at the differences between gender, U.S. and UK men (17% and 16% respectively) are more likely than women (10% and 9%) to designate themselves as an Innovation Aficionado, while women in the U.S. and UK (41% and 46% respectively) are more likely than men (30% and 33%) to categorize themselves as an Innovation Observer.    Innovation Aficionado — Always up-to-date on the ...

Innovation & Privacy/Personal Security

... UK, more than seven in 10 have shared photos of themselves and their lives publicly online. Additionally, another six in 10 U.S. Trendsetters are likely to post ratings/reviews, comments on other people’s posts, their relationship status, and personal milestones. When it comes to sharing things publicly, U.S. women are more likely than U.S. men and UK men and women to post about their lives online.Which of the following, if any, have you ever shared publicly online?Please select all that ...

Quality > Quantity Friendships

... , please include your friends that you know both online and offline? Of the friends that you currently have, how many, if any, do you communicate with at least weekly in person or online? Median # of Friends | Median # communicate with on a weekly basis 2 in 3 youth believe that a person can’t have too many friends.SMALLER GROUPS, CLOSE FRIENDSFour in five U.S. and UK Trendsetters would rather have a smaller group of close friends, and nearly nine in 10 women across the board agree. Additionally, 67 ...

TV, Movies & Books

... while simultaneously watching TV, movies, or videos. About a third of youth are also playing games and doing household tasks while watching entertainment. Trendsetters are more likely than the general population of youth to do nearly every activity while watching TV, movies, or videos, and women are more likely than men to multitask when watching media.While at home watching TV, movies, or videos, which of the following, if any, are you often doing simultaneously?Please select all that apply ...

Brands & Marketing

... Hollywood celebrity promotes or likes it. U.S. and UK women are more likely than men to buy products or services because of these endorsements by people they know or like.Please select one statement from each pair below that you agree with more. Ads/marketing campaigns with real people | Ads/marketing campaigns with celebrities | Buy a product/service if a an influencer/star endorses/promotes it | Buy a product/service if a celebrity endorses/ promotes it | Buy a product/service if a friend endorses ...

Sports & Spending

... to live sporting events say the largest amount they have spent on average is $185, compared to young adults in the UK spending just over £140. When converting the averages to the same currency, those in the UK are spending more than those in the U.S. On average, Trendsetters are spending more on each item than young people overall. Young men spend more money than young women on all of these things. What is the largest amount of money you have ever paid for each of the following ...