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Dual Intentions

... have or would use dating apps or sites. INFINITE POSSIBILITIES While the majority of global youth agree that technology has made dating easier, for those looking for love it is also a double edged sword. For example, those aged 19 to 34, especially men, feel overwhelmed by the number of potential partners they can find online and through apps. The majority of young adults also say that technology has turned dating into a game, made people pickier about choosing a romantic partner, and made it ...

Pop In

... skills or a desire to draw attention to oneself has evolved as brands embrace the idea and start to create opportunities for fans to do this officially. Brands in the U.S. have been leading the way in encouraging this behavior and providing resources for people to do so, and based on the popularity of such initiatives, it's poised to spread globally.As modern youth see it, what they choose to consume is a reflection of who they are and what they value; given this mindset, they're showing their ...

Cashless Is King

... expectation from the financial tools they use, and those that cannot keep up with the speed of their digital lives will be dropped for others that can.Young people’s cashless, digital-first mindset is not only eroding traditional payments, it is bringing into question the very format of financial institutions. For example, the majority of youth (52%) are interested in using online-only banks that do not have physical locations. After all, if they don’t need cash from ATMs and process all of their ...

Off-Roading

... .William Paid allows Ys to build good credit without racking up debt by paying their rent through an online platform.SmarterBank’s online checking account filters cash-back rewards directly into users’ student debt.The Sallie Mae Cash Back Visa card lets people use their rewards to reduce their student loan balance. The website Ready For Zero lets college graduates manage their monthly expenses, including their credit card and student loan payments, in an online tracking system, and helps them ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

Marketing Tips

... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...

CHANGEables

... feel like I have enough money or time for these charities. This in turn doesn't necessarily turn off my support for charities, it just stresses me out.JULIETTE, 16, MNI see charities everywhere—online, coffee shops, and even on my doorstep. Due to the fact that there are so many charities, if I donated to all that I saw, I would probably have no money to be completely honest.OLIVIA, 18, MN - Cool Consciousness - Many products have launched with the specific aim to ...

Life Skills

... With schools focusing on book learning, Zs are acquiring new life skills, such as coding, sewing, and tinkering, outside the classroom. Gen Zs, having never known a world in which the online realm is not seamlessly integrated into the physical one, are, in some ways, even more reliant on the web than are older generations. Whereas previous generations would have gone to their parents when wondering why the sky is blue or how babies are made, more often than not, Zs are defaulting to the ...

Have Guidance, Will Travel

... their own, which can easily turn into rabbit hole after rabbit hole as they navigate the seemingly infinite amount of information online. Seeing where all of their peers are going on social media can be inspiring but it also adds to the pile of options to sift through. Faced with unending options, young travelers want ways to cut out the clutter and make a decision—or have one made for them. The pendulum is beginning to swing back as young travelers seek to take some of the hassle out of ...

The Invisibles

... aesthetic preferences above the presence of technology. It's not to say they value the function of devices over the form, as they still care about design, they just want technology that's subtler than in years past. Though modern youth are notorious for being obsessed with tech, their interaction with it is changing. The more technology that we have, the more noticeable it becomes all around us, and young consumers are looking to tame its intrusion. Recognizing that we've started to let technology run ...