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ProPlay

... parenting”—Zs are being raised to inhabit the adult world as children. Xers, having seen the effects of Boomers’ arguably overinvolved parenting, are adopting a reverse childrearing mindset, often letting their kids direct their interests and earnestly regarding them with respect, but not necessarily as buddies. This is starting very early, as evidenced by the growing popularity of Learning Tower structures (and the plethora of online instructions on how to DIY them) that allow children as young ...

Betterment Marketing Tips

... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...

Users Anonymous

... Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.Young consumers have made an art form out of carefully shaping their online identities to best reflect who they are—or, in some instances, who they want to be. But, at the same time, they are increasingly making efforts to do just the opposite: that is, stay anonymous online. In fact, 55% of Cassandra Report respondents reported that they’d ...

Best of Digital Marketing

... touch to the web. In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that the social network can provide. In a marked shift, its latest ad, “Say Love You Better,” highlights the closeness that its Messenger app offers. The spot demonstrates how users can express their sentiments more accurately through the use of photos, videos, stickers, and voice notes. The takeaway is that, in doing so, individuals can form meaningful bonds online that are just as ...

Video Game Time

... is always on and there’s always someone to play with at any hour of the day or night. This fits with their increasingly digital-first lifestyles in which they often form eLationships on digital platforms before meeting new friends in person or even at all. In essence, it's easier for Gen Zs to try their hand at competitive gaming online than it is for them to join a local competitive soccer or baseball team.I think eSports is a good idea and definitely a growing genre as the world becomes more ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

No Kid(ding)

... aimed at childless women, Westin Grand Central offers a four-day package called Womanhood Redefined, which focuses on how this cohort is redefining happiness outside of parenthood. The getaway boasts one-on-one health and wellness consultations, a discount at a nearby yoga studio, food and drink credit, and a copy of Otherhood: Modern Women Finding a New Kind of Happiness by Melanie Notkin.HUGGIES As part of its “Surprise Hug” campaign, Huggies arranged a flight for a woman to visit her sister in ...

The Hive Mind

... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...

Dual Intentions

... subsequently hilarious) exchanges seen on the popular dating app. A spinoff book, published in November 2015, compiles the best into chapters such as Bad English, Broetry, Strange Requests, Sneak Attacks, and more. TINDER CONVOSTotal Frat Move, an online humor platform similar to College Humor, started Tinder Convos, an Instagram account that publishes eyebrow-raising screenshots of reader-submitted Tinder interactions. MEET YOUR MATCH Given how much global youth value their friendships, it makes sense ...

Pop In

... conversation. As social media makes it easy to be connected to a star and get behind-the-scenes material, consumer involvement in popular culture has drastically shifted; youth no longer have to be in-person to receive special access, but instead, what's now special is when they become part of popular culture. Brands actually need consumers nowadays to share their content to spread the word; they can no longer buy their way to the top of the charts or dominate a weekend at the box office. Young consumers ...