311 results for 'marketing'
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Travel & Brands

... traveling | I would be interested in a brand hosting a travel experience | I wish brands created more products geared towards travel | I wish brands made the act of traveling more experiential | I wish brands provided more tips on how to pack for travel | I wish brands provided more tips on how to put outfits together for travel | Brands don't accurately reflect what travel is like for people my age | I wish brands incorporated travel into their marketing/ad campaigns | None of the above ...

Game Changers U.S. Fan Segmentation

... , But Interested In Doing It Summary Watched a sports game on a social media network | Taken a trip to a specific place in order to attend a specific sporting event BRANDS & MARKETINGAll segments of sports fans have some negative sentiments about brands' involvement in sports, but on the whole, Super Fans, Social Fans, and Casual Fans feel that brands do a good job of representing sports fans in their marketing and advertising. Sports marketing is highly effective with certain segments. Super ...

Game Changers UK Fan Segmentation

... BRANDS & MARKETINGSuper Fans, Challenger Fans, and Casual Fans all admit to being more likely to buy a product that is endorsed by an athlete or team they like, and all feel that brands help them feel closer to their favorite players and teams. Overall, they feel brands do a good job of representing fan culture in their marketing, however, not all initiatives are working for these groups as they also feel strongly that brands will sponsor just about anything to be associated with sports ...

Music

... harder to discover good new music to listen to | I enjoy making and sharing playlists with others | I prefer when artists release one song at a time versus waiting to release an entire album MUSICAL INTRODUCTIONSMore than two-thirds of U.S. youth and six in 10 UK youth like when brands introduce them to new music and artists in their stores and through their advertising, citing “great music” as the second most appealing quality in an ad, following humor (see Marketing & Advertising ...

Building Brand Loyalty

... . youth and 20% of those in the UK dislike how far in advance stores start holiday marketing.Which of the following statements, if any, do you agree with?Please select all that apply. I don't like how far in advance stores start marketing for holidays | I participate in brand-created holidays (e.g., Ben & Jerry's Free Cone Day) | I wish more brands gave me a reason to celebrate ordinary days TRANSACTION (IN)COMPLETEBrands need to be careful that the last stage of the purchase process doesn’t ...

Brands And Activism

... support politics is by promoting involvement, whereas those in the UK think brands should provide information about political candidates and issues.In which of the following ways, if any, is it okay for a brand to be involved in politics and social causes?Please select all that apply. I think brands should be involved in this overall | Contribute money to | Provide information about | Advocate for | Create a marketing campaign about | Promote involvement in (e.g., the Vote or Die campaign) I ...

Gen Z Parent Perspective

... your child does online?Parents I know about all of the things he/she does online | I know about most of the things he/she does online | I know about some of the things he/she does online | I am not at all aware of what he/she does online Family Marketing Most parents of tweens believe they are raising savvy young consumers, with only 29% saying their children are easily swayed by ads. However, they aren't overly enthusiastic about marketing aimed at their children; fewer than a third are okay ...

Digital My Private Life

... themselves than those who say they share a lot. In this way, they are protecting their personal data by not putting it online.Their penchant for privacy carries over into what, when, and how they are willing to share personal information with brands. Many fear that the details they have shared aren't being stored securely or that their information will be used in brands' marketing efforts. In general, young consumers are more likely to put faith in brands that they have interacted with before to keep ...

Global Y Consumer

... EASILY SWAYED BY EMOTIONAL COMMERCIALS. AD RELEVANCE One-third of GYs agree that most of the ads they see aren’t relevant to them. Nearly 2 in 10 GYs feel that marketers don’t understand people their age, and 13% say that marketers don’t understand people in their country. Forty-two percent of Ys in India and more than a quarter in China prefer to watch ads from other countries. Which of the following statements about marketing and brands do you agree with?Select all that apply I like to see ads ...

Global Y View

... inevitable end point of technology. The more connected we become, the less individuality exists among cultures. DYLAN, 24, USOur life and culture have become increasingly globalized due to the Internet, migrations, easier communication, travel, and international marketing campaigns brought about by multinational corporations. We know more about the world. The world has become more similar and cultures, lifestyles, and tastes seem less ‘peculiar/untouched.' NADIA, 32, ITALYDue to the Internet, I think we ...