Music Nov 22, 2016 ... satellite), and illegal downloads are also common ways young adults get their music. Trendsetters are far more likely than the general population of youth to get music through paid streaming services, purchasing CDs and records, live events, music discovery apps, and satellite radio, showing how passionate they are for this entertainment medium.In which of the following ways, if any, do you get music?Please select all that apply. Stream music for free | Music videos | Radio (not satellite ...
Shopping Experiences Sep 24, 2016 ... special event in a store.INSIDERSYoung people are craving in-store experiences. Aside from just going to stores to shop, many young people, especially Trendsetters, are interested in going to stores for a wide array of activities. More than four in 10 U.S. youth and 31% of UK youth want to participate in social events in stores, such as wine and food tastings. A similar number would be interested in going to stores for themed events or festivals, for performances, and for classes and workshops ...
Drinking & Drugs Nov 24, 2017 ... me feel more sophisticated | It makes me feel more attractive | N/A - I do not drink alcohol SPECIALTY DRINKS AND SPECIAL EVENTSTwo in five U.S. and UK Trendsetters plan special events with their friends, such as a boozy brunch or attending a whiskey tasting. Another three in 10 Trendsetters are now drinking more high-end alcoholic drinks than they did a year ago.Which of the following, if any, are true for you?Please select all that apply. I plan special events with my friends that ...
Marketing & Advertising Nov 19, 2016 ... Traditional ads are fading in favor among youth, who are beginning to prefer alternative forms of marketing from brands, such as original content, sponsored events, and experiences.U.S. Youth's Top 10 Most Entertaining Brands 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 UK Youth's Top 10 Most Entertaining Brands 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 22% of UK Trendsetters and 13% of those in the U.S ...
Sports & Entertainment Mar 06, 2017 ... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...
A New Home Nov 28, 2018 ... A quantitative overview of young people’s perceptions of moving to a new location.CAN’T LIVE-IN WITHOUTWhen thinking about where you choose to live, how important are each of the following to you?U.S. Trendsetters Ability to redecorate my home | Ability to stay long-term in my current home | Ability to renovate my home | Having a sense of community/belonging | Feeling that others in my community care about me | Feeling involved in local events/social activities | Knowing your neighbors ...
Building Brand Loyalty Sep 28, 2016 ... ) | Digital media (e.g., ebooks, streaming services) | Entertainment and events (e.g., sporting events, concerts, movie tickets) | Apparel | Dining out (e.g., restaurants, takeout, fast food) | Traditional media (e.g., books, DVDs) | Accessories not including footwear (e.g., bags, jewelry) | Bars/clubs | Garden and outdoor | Home décor and furniture GROWING LOYALTYThere are offerings that brands across all categories can provide to develop greater loyalty young ...
Travel 101 Nov 24, 2018 ... , bus tour) | Went to a sporting/eSports events | Went to a religious event/service | Participated in sports (e.g., run a marathon) | None of the above ...
Worldly Improvement Feb 28, 2018 ... , events package) | A stay at an all-inclusive resort | A room in a hostel | A private apartment/home via the sharing economy (e.g. Airbnb) | A room in a private home via the sharing economy (e.g. Airbnb) | Other travel purchase | A reservation at a campsite | Train ticket (not for daily commute) | None of the above REASONS TO TRAVELThree quarters of Trendsetters across the U.S. and UK have taken a personal trip in the past year to relax, get away, and to try new things. Another ...
Shopping Jun 29, 2016 ... seasonally or for specific events. Additionally, parents tend to buy items for their entire family to enjoy, instead of buying different items for each family member. Please select the one statement from each pair that most closely aligns with your views. I do most of my shopping for my family in-store | I do most of my shopping for my family online | I buy clothing and accessories for my child throughout the year | I buy clothing and accessories for my child for specific seasonal events ...
