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Brands & Marketing

... /promotes it | Buy a product/service if an influencer endorses/ promotes it BRANDING FRIENDSThree in 10 U.S. and UK Trendsetters know they can be friends with someone because they share the same love for a brand. So it’s no mystery why another three in 10 Trendsetters would like brands to sponsor or host more events to help them meet new friends, who may share the same love for that particular brand.Which of the following, if any, are true for you?Please select all that apply. I know I can be friends ...

Shopping Experiences

... special event in a store.INSIDERSYoung people are craving in-store experiences. Aside from just going to stores to shop, many young people, especially Trendsetters, are interested in going to stores for a wide array of activities. More than four in 10 U.S. youth and 31% of UK youth want to participate in social events in stores, such as wine and food tastings. A similar number would be interested in going to stores for themed events or festivals, for performances, and for classes and workshops ...

Sports & Entertainment

... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...

Drinking & Drugs

... me feel more sophisticated | It makes me feel more attractive | N/A - I do not drink alcohol SPECIALTY DRINKS AND SPECIAL EVENTSTwo in five U.S. and UK Trendsetters plan special events with their friends, such as a boozy brunch or attending a whiskey tasting. Another three in 10 Trendsetters are now drinking more high-end alcoholic drinks than they did a year ago.Which of the following, if any, are true for you?Please select all that apply. I plan special events with my friends that ...

Building Brand Loyalty

... ) | Digital media (e.g., ebooks, streaming services) | Entertainment and events (e.g., sporting events, concerts, movie tickets) | Apparel | Dining out (e.g., restaurants, takeout, fast food) | Traditional media (e.g., books, DVDs) | Accessories not including footwear (e.g., bags, jewelry) | Bars/clubs | Garden and outdoor | Home décor and furniture GROWING LOYALTYThere are offerings that brands across all categories can provide to develop greater loyalty young ...

Shopping

... seasonally or for specific events. Additionally, parents tend to buy items for their entire family to enjoy, instead of buying different items for each family member. Please select the one statement from each pair that most closely aligns with your views. I do most of my shopping for my family in-store | I do most of my shopping for my family online | I buy clothing and accessories for my child throughout the year | I buy clothing and accessories for my child for specific seasonal events ...

A New Home

... A quantitative overview of young people’s perceptions of moving to a new location.CAN’T LIVE-IN WITHOUTWhen thinking about where you choose to live, how important are each of the following to you?U.S. Trendsetters Ability to redecorate my home | Ability to stay long-term in my current home | Ability to renovate my home | Having a sense of community/belonging | Feeling that others in my community care about me | Feeling involved in local events/social activities | Knowing your neighbors ...

Worldly Improvement

... , events package) | A stay at an all-inclusive resort | A room in a hostel | A private apartment/home via the sharing economy (e.g. Airbnb) | A room in a private home via the sharing economy (e.g. Airbnb) | Other travel purchase | A reservation at a campsite | Train ticket (not for daily commute) | None of the above REASONS TO TRAVELThree quarters of Trendsetters across the U.S. and UK have taken a personal trip in the past year to relax, get away, and to try new things. Another ...