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Political Information Sources

...  Facebook and Twitter. Young people also leverage their friends and family members to stay informed about politics.Which of the following sources, if any, do you use to get political information and news?Please select all that apply. National TV news | Local TV news | Facebook | Family members | National newspaper | Friends | TV entertainment programs (e.g., The Daily Show, Last Week Tonight) | Local newspaper | National radio | Political ads | Local radio | Twitter | Romantic ...

Entertainment

... A quantitative overview of entertainment preferences and attitudes across generations. PREFERRED CHANNEL OF COMMUNICATION WITH FRIENDS/FAMILYWhich way do you prefer to communicate with friends/family?Please select one. In person | Text messaging | Social media (e.g. Facebook, Instagram) | Talking on the phone | Video chat/hangouts (e.g. FaceTime, Skype) | Instant messaging (IM) | Email | Other way(s) WAYS TO LISTEN TO MUSICIn which of the following ways, if any, have you listened to ...

Work Life & Loyalty

... ) 68% of young people say it’s difficult to get good job/career advice.SOURCES FOR CAREER ADVICE Although they believe getting good career advice is difficult, young people are consulting various sources to get help, primarily their parents. Currently various family members and friends are turned to the most by young people when it comes to getting help with their career, while websites/blogs are less popular. However, given that Trendsetters, especially those in AUS, more so than the general ...

Sports & Entertainment

... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...

Music

... ) | Download legally | From friends or family | TV | Buy CDs/records | Paid streaming | Go to live events | Paid downloads | Music discovery apps (e.g., Shazam, SoundHound) | Download in other way(s) | Satellite radio DISCOVERING MUSICYoung adults love discovering new music and artists. U.S. youth primarily do so via free music streaming services and social media, while U.S. Trendsetters and UK youth use social media above any other method. UK Trendsetters are most likely to ...

Betterment & Mindfulness

... of the general population of young adults in both countries. Given this increased focus, 54% of U.S. Trendsetters and 46% of UK Trendsetters seek out peaceful spaces while 40% of Zs in the U.S. and 37% of U.S. women look for these calming spaces.Which of the following, if any, are true for you?Please select all that apply. Mental health has become more important to me in the past year | I seek out spaces that are peaceful/calming | I talk to friends/family about anxiety | I practice ...

Worldly Improvement

... one in two Trendsetters and youth have traveled to visit family, and U.S. women (51%) are more likely than U.S. men (37%) to make these travel plans.For which of the following reasons, if any, have you taken a personal trip/traveled in the past year?Please select all that apply To relax | To get away | To visit family | To try something new | To experience a different type of environment (e.g., mountains, rural area, big city) | To visit friends | For a special occasion (e.g ...

Media Mix

... CONTENTAbout half of U.S. and UK youth, especially teen Zs, want to see more original and humorous entertainment. Many also want to see more entertainment that speaks to their generation, is surprising, and family-friendly, with Trendsetters wanting all of these even more than young adults overall. Additionally, women are more likely than men to say they want more of these from entertainment.Which of the following, if any, do you want to see more of in terms of entertainment content? Content that ...

Love Relationships

... in countries such as India, where arranged marriages are more common. Physical interactions on the other hand, such as having sex, kissing, and holding hands, are not really considered to be markers of a true relationship, especially for young men. What makes a relationship official?Select all that apply. When you introduce your partner to family | When you decide to be exclusive (only date that one person) | When you get engaged | When you get married | When you introduce your ...

Gen Z Landscape

... enough money | My looks | Fitting in | Making friends | Being liked by others | My weight | Bullying | My relationship with my family | Peer pressure | My relationship with my friends | Getting into college/university | Getting a job | My health/fitness | My extracurricular activities (for example, playing instruments, playing sports) | Dating/hooking up | Not getting enough attention on social media (for example, getting likes, followers) | My image on social media | Getting too ...