598 results for '"gen y"'
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Macrotrends

Pairing Off

... usually feel a need to qualify their initial interaction by countering it with an aside indicative of kismet (e.g., “We would’ve met anyway,” “We both love running marathons!”), much in the way couples who first met while drunk at a bar sometimes exhibit a similar shame. While Gen Xers and older Gen Ys normalized online dating, they came of age using platforms that were more focused on long-term commitment (think eHarmony and Match); in contrast, older Gen Zs and younger Ys are experiencing a digital ...

Betterment Marketing Tips

... for all Girl Scouts who complete the curriculum. - Physical Wellness - Fitness and wellness paved the way when it comes to young people's focus on betterment. Gen Ys propelled the movement to the masses, and it's grown into an area that they expect all brands to take part in. In fact, about eight in 10 young people in the U.S. and 73% in the UK, as well as 86% of Trendsetters in the U.S. and 85% in the UK, believe brands should help create a society that is physically healthier. Companies across ...

Numbers Game

... professional athletes. Teen Zs, especially those in the UK (26%), show more interest than Ys, as it gives them a way to feel closer to the athletes they admire and provides a digital channel for engaging in the physical realm of sports. Thanks to the access and awareness that the Internet has afforded them, these independent digital natives are the first generation to not need an authority figure to understand the rules of the game or how to improve performance. They’re comfortable being their own ...

TasteMakers

... this category because they are passionate about food and drink culture. Ys and Zs are cultural TasteMakers in a new sense: they’re putting significant time, energy, and money towards unique food and drinks and have enhanced the role of such in their daily lives, making it more of an experience-based category and core area of interest. For brands and marketers across all industries, understanding young generations’ inherent enthusiasm for and behaviors around food and beverages is essential ...

Some Other Time

... Young people are time-shifting their friendships, pushing back from pressure to reply immediately and instead are responding when they can focus on their friends.In qualitative research a few years ago, we asked Gen Zs about their morning habits on their cell phones, and one that consistently surfaced was to respond to all texts and personal notifications immediately because to not do so “would be rude.” Fast forward, and now Zs and Gen Ys alike are pushing back from what they perceive as ...

(Ana)logging Off

... are the preferred genre of games among Trendsetters in the U.S. (48%) and rank highly among UK Trendsetters (42%) as well. These games not only give young people the opportunity to engage in truly tactile experiences, they also tap into the nostalgia of the games of their youth. For instance, Target began selling an analog version of Oregon Trail, the beloved computer game from Gen Ys’ childhood. Recent months have also seen the rise in Cards Against Humanity-style games that allow young ...

10 Gender Takeaways

... approach and began marketing its products to both genders simultaneously, with a shared ad campaign. The ads feature males and females in adventurous and athletic scenarios, and offer up the gender-neutral tagline “Do:More.” - LOOK FOR OPPORTUNITIES TO MEET GENDER-SPECIFIC NEEDS - Gen Ys and Zs are practical about gender. Because they aren’t threatened by the same gender inequalities that their parents experienced, they feel freer to explore and celebrate the unique qualities of their gender. Many ...

Slow Web

... The Web is undergoing a shift from a fast-paced browsing experience driven by a need for instant gratification, to one that appreciates a more measured approach to web content and commerce.The World Wide Web became publicly available in 1991, but the Web as Gen Ys know it—that is, the social Web—is just over a decade old. With this milestone in their wake, young individuals are settling into new digital behaviors, which together suggest a shifting understanding of the Web’s strengths and ...

Life For Like

... empathetic and human, and influencers are the closest thing to a human brand. It follows that their behaviors and strategies can be a source of inspiration for brands looking to make a genuine connection with their consumers. THE SOCIAL EXCHANGEIn the early 2000s, the older subset of Millennials poured their hearts out on blogs like Xanga and Blogspot, which allowed them to connect with like-minded individuals, receive feedback and validation, and ultimately feel less alone. Blogs like these weren’t just ...

Reality Bites

... men in the U.S. and UK are more likely than women in these countries to have tried 4D, AR, and VR technology. In the U.S., Gen Ys are more likely than teen Zs to have experienced both 4D and VR technology. In the UK however, things are reversed, with teens being more likely than Gen Ys to have tried 3D, 4D, and AR technology.Which of the following best describes your experience with each of the following media technologies?Tried It Summary 3D – 3 Dimensional (3D movies where you wear special ...