802 results for '"gen z"'
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Macrotrends

Open House

... month-to-month basis. The majority of young adults say their generation doesn't consider owning a home to be part of the American Dream.HOME SWEET HOME Although owning a home is not necessarily part of the American Dream today, young adults take pride in taking care of the place in which they live. This is especially true for Ys, whereas teen Zs likely still live at home. Nearly 4 in ten Ys have recently decorated or redecorated, while 26% have done a home improvement project, and 22% have invested ...

Good Vibes

... contribute to youth being labeled slacktivists, as doing so seemingly requires little effort whether digitally or in person, but Ys and Zs know it’s crucial in setting the tone of society and boosting morale. As a 23-year-old woman from New York explained in a focus group, “People get criticized a lot for using Facebook profile photo filters to show their support for causes since it’s deemed passive and doesn’t really help others. However, Stephen Colbert’s perspective on this topic really resonated with ...

Parenting Out Loud

... support network among people who are experiencing the same challenges. Reading about how other people handle things can help give you an idea you hadn’t thought of to help solve a problem. Also, sometimes it helps just to vent.”ADAM, 35, NYWhile creating an open dialogue around parenting is helping Ys navigate this new stage of adulthood, it’s not without its challenges for their children. Gen Zs are growing up with their parents posting increasingly personal details about their lives, especially as ...

POP Trends

... readers cutting down on the quantity of backlogged text may, at the moment, trump quality of understanding. REAL Y.A. In tandem with the socio-political upheaval that defined the past decade, we saw an explosion of dystopian and supernatural themes in young adult literature as Ys struggled to process—and perhaps escape—their grave new world. But more recently, Ys and younger Zs have begun to embrace a form of fiction that better reflects their real world struggles and celebrates authentic ...

Mom Focus

... addiction to it. Nearly half (46%) of moms say they can’t live without the Internet and 42% admit that they spend too much time online. Gen Y parents are more inclined toward tech-adoption than are their Gen X counterparts, and they use tech in greater numbers; as such, we expect the Gen Zs they are raising to be the most tech-savvy generation we’ve ever seen. Sometimes moms of both generations can feel overwhelmed by the vast amounts of information they have access to. There’s simply not enough time to ...

Social Studies

... been used to describe people who try the service but then don’t use it or shut down their account. According to a Reuters-Ipsos poll, 36% of registered Twitter users don’t use their account, as compared to just 7% of Facebook users. While this behavior is more common among older generations than social Ys and Zs, Twitter faces competition as young people embrace newer, more visual platforms such as Instagram and Snapchat. To stand out, Twitter has made numerous changes in recent months. For ...

Digital Trends

... Facebook’s cool factor fades, Gen Ys and Zs in Japan are increas- ingly turning to TWITCASTING, a Tokyo-based video app that lets users stream and broadcast live videos via their Twitter or Facebook account. Half of college students in Japan (approximately 1.3 million young people) are using the app, and teens comprise half of TwitCasting’s 4 million registered users worldwide. Differentiating itself from similar services, such as Ustream and qik, TwitCasting is specifically aimed at young adults and is ...

Data

GEN Z VALUES

... -pandemic | Today I <3 MEWhat relationship is most important to you at this point in your life?My relationship with my... Self | Boyfriend/ Girlfriend/ Partner | Parent(s) | Friends | Sibling(s) | Other FREE FROM STRESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being free from stress | Having a lot of money | Being my own boss 7 in 10 Gen Zs think getting an education from a top school is not important to their idea of ...

Gen Z Landscape

... A quantitative overview of Gen Zs’ passions, priorities, and desires, as well as their sources of guilt and worry. PERSONAL PASSIONSWhile Zs are passionate about a wide array of subjects, music tops their list, with more than half in the U.S. and UK considering it important to them personally. Women and Trendsetters in both countries are far more likely than young people overall to feel this way about music, indicating that its role in Zs’ lives will only grow in the future. Nearly half of ...

Gen Z & Technology

... A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies. About 8 in 10 Trendsetters in the U.S. and UK use technology every day.TIME SPENT ONLINEAbout half of Zs (42% in the U.S. and 51% in the UK) spend more than 10 hours online each week. Trendsetters in the UK are most likely to spend 20+ hours online a week (44%), followed by UK males (30%) and Trendsetters in the U.S. (28%).On average, about ...