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Trends, Inspiration, & Learning

... food) | Accessories not including shoes (e.g., wallet, jewelry) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Digital media (e.g., ebooks, streaming services) | Traditional media (e.g., books, DVDs) | Household electronics (e.g., TV, microwave) | Groceries | Sports/fitness (e.g., sports equipment, workout gear) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Home décor/furniture | Health/wellness (e.g ...

Style Practices & Preferences

... more formal | In the past few years, my style has become more modest/ conservative | In the past few years, my style has become more revealing/ sexy | In the past year my style has become more minimalist | In the past year my style has become more eclectic MINIMALISM PRACTICESWhich of the following, if any, are true for you?Select all that apply. In the past year, I have been practicing more minimalism | In the past year, I have tried new organizational methods in my home (e.g., the ...

Innovation & Smart Devices

... Trendsetters have a smart digital assistant device (e.g., Google Home, Amazon Alexa). The top devices six in 10 Trendsetters do not currently own but would be interested in having include smart furniture (e.g., side table that has ports to charge a cell phone, smart mattress) and self-driving cars. Youth in the U.S. are more likely than those in the UK to have smart/Wi-Fi connected devices in their household today.Which of the following types of smart/Wi-Fi connected devices, if any, do you currently have ...

The Picture of Health Data

... How the pandemic has redefined physical health for young adults.FITNESS IS VITAL TO LIFEWhich of the following, if any, are vital to your life?Please select all that apply. Fitness/ physical wellness IDEAS OF PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Owning a home | Being free from stress | Having close friends | Having my dream job | Having a lot of money | Traveling ...

Technology

... phone at home when going out | Permanently deleted or deactivated my social media accounts 1 in 5 U.S. and UK Zs, Ys, and Xers would not want to get the first version of a new technology.PROTECTING PERSONAL INFORMATIONWhich of the following, if any, true for you?Select all that apply. I have made an effort in recent years to reduce the amount of personal information I share online | I am interested in paying for a service that would protect my information from a data breach HOUSEHOLD TECH ...

Life Events & Milestones

... A quantitative overview of generational attitudes surrounding life's milestones and major events. SUCCESS FACTORSWhich of the following, if any, do you feel you personally need/need to do in order to feel successful in life?Please select all that apply. A job I enjoy | Own a home | Financial security | Own a car | A lot of good friends | The ability to make the world a better place | A lot of money/wealth | Get married | Live on my own | A university degree | A ...

The Everyday Equality Data

... sexual orientation than me | Are from a different country than me | Are living with disabilities | Are transgender | Are non-binary | None of these Only 1 in 10 U.S. Trendsetters, and 2 in 10 in the UK, say it's not important to them if people of different races and religions get along.INVITING OTHERS INTO THEIR HOMEWhich of the following, if any, are true for you?Select all that apply. I have invited a person of another race/ethnicity to my home | I have invited a person who is LGBTQ to my ...

Work, Work, Work

... situation | I feel like changing my job won't improve my job satisfaction | I don't think it's possible to have a job I enjoy WORK WANTSOf the following, are you doing each more, less, or the same as a year ago? Socialize at work | Take a lunch hour (i.e., take a break from work to eat lunch) | Take breaks throughout the day | Take vacation days | Create my own work schedule | Attend work happy hours | Take mental health days | Work from home | Travel for work/business | Take ...

Success & Values

... A quantitative overview of young people's perceptions and ideals of success. HARD WORK = SUCCESS & WEALTHWhich of the following, if any, do you agree with?I believe that hard work leads to success and wealth... Agree | Disagree IDEAS OF PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Owning a home | Being free from stress | Having my dream job | Having a lot of money ...

Feeling The Burn(out)

... Dean's list (i.e., getting the best grades in your class) | Being worldly | Being an entrepreneur | Being an athlete | Having a second home/vacation home | Lettering in a varsity sport | None of the above TAKING THE LEADPlease select one statement from each pair that most closely aligns with your views. I seek out responsibility at work/school | I avoid responsibility at work/school | I prefer to work myself to an extreme to achieve extreme success | I prefer to work just ...