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Job Search & Consideration

... be open about how they treat their employees, employee salaries, and their political donations/support. In terms of donations, youth want companies to donate money and time to both organizations that employees choose as well as those chosen by the company.Which of the following, if any, would make you more likely to want to work for a company?Please select all that apply. Is publicly transparent about how it treats its employees | Is transparent about salaries to all employees | Donates ...

Innovation & Distribution Mediums

... A quantitative overview of the distribution mediums young people are utilizing today.SPEND ON DIGITAL CONTENTOn average, young consumers spend more money each month on video subscriptions ($32 among U.S. Trendsetters and $20 among UK Trendsetters) than any other digital content subscription service. Coming in at #2 and #3, respectively, gaming subscriptions report an average spend among Trendsetters of $22 in the U.S. and $14 in the UK, while music/radio subscriptions report an average of $20 ...

Innovation Overview

... energy) | Education | Food & Beverage | Beauty & Grooming | Health & Wellness | Retail/shopping | News & Media | Travel | Money & Finance | Infrastructure (e.g., city planning) | Books | Politics & Government | Home/housing | Healthcare system | Workplace/employment | Other | None of the above IN NEED OF INNOVATIONWhen looking at the same list of 23 areas/industries in need of innovation, politics & government is the clear choice at #1 among 40% of U.S. and UK Trendsetters. Coming in ...

Gen Z & Personal Care

...  Although eight in 10 Zs claim to not feel pressure to look or dress a certain way, only 39% in the U.S. and 29% in the UK say they prefer a natural look, consisting of less makeup and grooming. Among female Zs in both countries, about two in 10 spend a lot of time grooming, read beauty blogs or follow beauty accounts on social media, or feel self-conscious without makeup on. Trendsetters are the most likely to spend a lot of money on beauty products and services.Which of the following, if any ...

Race & Activism Data

... workplace, diversity) | It's important for brands to be open about their political views and contributions EQUAL ACCESS & OPPORTUNITYReading the line below, which of the following, if any, do you agree with?I believe everybody has equal access/opportunity to... Be happy | Make money | Healthy food | Fresh food | Achieve success | Outdoor space/parks | Have a reliable friend network | Public transportation/mass transit | Jobs/employment | Have work-life balance | Mental health ...

Technology & Social Media

... their teeth in the morning.ENTERTAINMENT GUILTDue to their love of all forms of entertainment, it’s not surprising that few young adults feel guilty or embarrassed by the amount of time they spend on social media or the amount of money they spend on entertainment and in-app purchases. Trendsetters are actually more prone than the general population of young adults to feel guilty or embarrassed, indicating that sentiment may be moving in this direction.Which of the following, if any, do you feel ...

Socializing At Home

... to stay home, and another two in 10 do so because something better came up.Which of the following, if any, is true for you?Please select all that apply. I feel more comfortable turning down social plans than I did a year ago | In the past year, I have canceled plans with friends to stay home | In the past year, I have canceled plans with friends because something better came up The most money youth in the U.S. estimate having spent, on average, when hosting a party is $625, and the ...

Gen Z & Open-Mindedness

... boys or girls.BOYS VS. GIRLSTrendsetting Zs tend to be more open-minded about gender roles in action than their gen pop counterparts. About nine out of 10 Trendsetters think it’s acceptable for women to be strong, have short hair, and be the primary money earners in a household. The same number think it’s acceptable for men to be emotionally sensitive, and to stay home and raise their children. Across the board, Z females are more accepting of defying gender stereotypes than Z males. In the U.S ...

Involvement In Social Causes

... true for you?Please select all that apply. I give to charity almost every year | I have made an anonymous donation I give to charity almost every year | I have made an anonymous donation 56% of U.S. youth would rather donate money directly to a person in need than indirectly through a credible organization (44%). UK youth are more evenly split (51% vs. 49%, respectively).DO-GOODERSYoung people do a variety of things to try to better the world around them. Recycling has become an ...