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Financial Attitudes

... A quantitative overview of young people’s perspective on their current financial situation and financial future.FINANCIAL PRIORITIES While money is very important to global youth, most would not choose being wealthy over being healthy. This is especially true for women, who are also more likely than men to say it’s more important that they make a difference in the world than that they have a lot of money. Cassandra predicts this “do good” trend will grow as Trendsetters are significantly ...

Rent Or Own

... out their car. Men are more likely than women to be willing to rent out their personal equipment, homes, and cars.Which of the following, if any, have you already done, or are you interested in doing?Summary Of Interested/Have Already Done Renting out my personal equipment (e.g., lawn mower, bicycle) | Renting out my home (e.g., Airbnb) | Renting out my car Renting out my personal equipment (e.g., lawn mower, bicycle) | Renting out my home (e.g., Airbnb) | Renting out my car 23% of youth ...

Work Life & Loyalty

... % are searching for work while 10% are not. Men are more likely than women to be employed full-time, while women are more likely to be employed part-time.Which of the following best describes your employment status?Please select one. Ever Had A Job (NET) | Employed (NET) | Full-time employed | Part-time employed | Unemployed (NET) | Unemployed – and searching for work | Unemployed – and not searching for work | Retired | Never Had A Job (NET) | Never had a job (aside from babysitting ...

Race & Activism Data

... marketing | I don’t mind when brands align with a cause that is not a logical fit | I am irritated when brands align with a cause that is not a logical fit | Brands should incorporate political issues in marketing | Brands should NOT incorporate political issues in marketing TRANSPARENCY OF BRANDSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands should be public about internal policies about social issues (e.g., women in the ...

Living Preferences

... a good friend, and this is especially true for U.S. youth. Women are significantly more likely than men to feel this way, as are Trendsetters compared to the overall population of youth. However, assuming they were single, the majority of young people would prefer to live alone than with someone else. Ys are significantly more likely than Zs to say if they were single they’d want to live alone.Please select one statement from each pair below that you agree with more. Live with a good friend ...

Popular Culture & Sports

... A quantitative overview of how youth view sports in popular culture.3 in 5 global youth agree that the best way to experience another country/culture is through its sports.Nearly half of youth in Nigeria (46%) and India (45%) follow sports teams/athletes from other countries, as do 1 in 3 youth globally.PLAYING SPORTSAcross the globe, 35% of youth play spots, increasing to 42% among men vs. 27% among women. Half of youth in Mexico (52%) play sports, which is the most of any country. Youth are ...

For The Love Of The Game

... the U.S. and UK are significantly more likely than women to say watching and playing sports, and following their favorite teams and players, are vital parts of their lives. Following favorite teams and players is also more important to Gen Ys than to teen Zs. How vital to your life, if at all, are each of the following?Summary Of Can't Live Without/Very Important Part Of My Life Following my favorite teams | Watching sports | Playing sports | Following my favorite players TOP 10 WORDS ...

Entertainment Landscape

... video and gaming is more important to men than to women, while women are more likely than men to feel that books are essential for entertainment. Trendsetters value all forms of entertainment more than adults overall, and are far more likely to say that art, live events, celebrity culture, and magazines are important parts of their entertainment consumption.How vital to your life, if at all, are each of the following?I Can't Live Without It/Very Important Part Summary Music | Movies | Social ...

Work Life & Friendship

... , 61% change their shoes, 58% do their hair, and 51% put on makeup. Among Trendsetters in the UK, 71% change their outfit, 66% do their hair, 57% change their shoes, and 52% put on makeup. In both countries, women are more likely than men to make updates to their appearance before meeting up with friends.On a work night, which of the following, if any, do you do after work before you go out socially?Please select all that apply. Change my outfit | Change my shoes | Do my hair | Shave | Put on ...

Drinking & Drugs

... they drink, particularly among women, is to help them be more social. However, a quarter of youth in the U.S. and a fifth in the UK do not drink alcohol.For which of the following reasons, if any, do you drink alcohol?Please select all that apply. To relieve stress | I like the taste | It helps me be more social | My friends/significant other drinks | To get drunk | To meet new people | To help me fall asleep | It lowers my inhibitions | As part of a tradition | It makes ...