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Macrotrends

Marketing Tips

... technology to propel innovation in the industry and foster the growth of today’s Numbers Game.  GE General Electric has entered into a three-year partnership with the Boston Celtics in which it will provide data and analytics for the team with the goal of improving player performance and preventing injuries.Microsoft Microsoft has inked a deal with the PGA to use its technology to bring innovation to golf. The tech giant has developed numerous apps that collect data on players’ performance as well ...

Healthography

... physically active young residents, real estate developers are highlighting how properties are committed to supporting a culture of cycling. - CYCLING COMMUNITIES - HASSALOHassalo on Eighth, a residential and office complex in Portland, OR, has more than 1,200 bike parking spots for tenants—the largest number in North America. It also boasts a bike valet that offers tune-ups and tire changes. VÉLO NORTH LOOPResidents of Vélo North Loop, a high-end building in Minneapolis, can use the building’s “bike ...

Marketing Tips

... celebrate their true friends over a cup of coffee. - 5. TRANSFORM VR INTO A SOCIAL EXPERIENCE. - One of young people’s greatest gripes with VR is that the headsets create an isolating experience and prevent them from interacting with others. While companies are keen to use VR in marketing activations, they should keep in mind that Ys and Zs are adept at identifying what’s hype and what’s actually adding value to their lives. Brands should take note of how VR companies are creating a social ...

Off-Roading

... Earlier generations followed a largely linear path through life. They finished school, chose a long-term career, got married, bought a house, started a family, and saved for a well-needed retirement. On the whole, individuals progressed along this timeline without straying. Gen Ys, however, don’t have the luxury of such a straight-and-narrow route. Economic uncertainty and a challenging professional landscape have thrown this once traditional lifeline off its course, propelling Ys into a much ...

Leaning Out To Lean In

... is seen as more of a “nice to have” than a right. In fact, research from Boston College’s Center for Work & Family found in 2011 that 96% of fathers end up returning to work within two weeks of their child’s birth or adoption. Today, one-third of U.S. working parents and 27% of working UK parents want paid paternity leave, but as The New York Times recently conjectured, this uncommon offering won’t become common until prominent men use it and don’t pay a penalty for doing ...

Exertainment

... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...

Side Buy Side

... adults in the U.S. and 16% in the UK wear the same brands as their friends, and another 19% in the U.S. and 14% in the UK wear the same brand of shoes.Which of the following, if any, are true for you?Please select all that apply. My friends and I wear most of the same brands of clothing | My friends and I wear most of the same brands of shoes | My friends and I use most of the same brands of grooming/make-up products SHARE BRANDS WITH FRIENDSSeven in 10 young adults are more likely to buy a product ...

Digital Intimacy

... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...

Health Hackers

... as Timothy Ferriss’s The 4-Hour Body and Dave Asprey’s Bulletproof Diet, to better understand how their bodies work and use that knowledge to make small changes to become the best versions of themselves. They are placing greater trust in individuals who have experienced the same challenges and symptoms they are going through and who speak about health and wellbeing in plain language rather than from a position of expert authority as a doctor would. Moreover, as they follow the wellness journeys ...

Global Y Dream

... Dream solidified as a path to a prosperous and equitable society. Global Ys (GYs), however, are giving rise to a global dream for their collective future. GYs’ common experiences and global outlook have given them a set of shared aspirations and life goals. Ys around the world consider themselves new pioneers; they’re changing the meaning of family, seeking careers they love, and expecting brands to play a significant role along the way. THE NEW PIONEERS Life goals of Ys in many developing countries ...