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Macrotrends

Top Takeaways for Digital Marketers

... respond to them (preferably, immediately). With this in mind, we’ve assembled a list of top takeaways for digital marketers based on best—and, in some cases, worst—practices witnessed over the past year. We hope these directives will help to inspire and advance your online marketing efforts in 2014. 1. BE AN EDUCATOR Young individuals consider the Web to be a place for education and discovery: 64% of mainstream and 85% of trendsetter respondents said that they use the Web for learning, and more than ...

Cashless Is King

... allows for peer-to-peer payments as well as with affiliated online and offline retails. More than 200 million user cards were connected to the service in fall of 2015, and the company estimates it’s now up to 300 million.Snapchat Launched in 2014, Snapcash didn’t take off as a popular method of P2P payment, but Snapchat has recently added the PayPal software development kit to iOS and Android versions of the app. Though functionality is still unclear, the move could be to improve P2P capabilities ...

Off-Roading

... creative approaches to work in which efficiency and productivity are paramount. Some are adopting extreme strategies like Lifestyle Design in which they abandon the “deferred life” plan typified by traditional 9-to-5 jobs and instead use online shortcuts, such as virtual assistants, passive income experiments, and work-from-anywhere opportunities, to bring in enough money to support their passions in minimal time.I opted to not get a job after graduating college and instead am going to work on a couple ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

CHANGEables

... ). What’s more, they’re used to tracking their progress in many areas, from education to physical fitness, and they seek the same level of real-time information from charitable organizations so they can see they are helping to move the needle. Just as they like to see how a Kickstarter campaign shares the story of its progress and hits its funding goals, they also like to witness the growing number of peers signing online petitions. However, there is a distinct difference between contributing to a ...

Life Skills

... With schools focusing on book learning, Zs are acquiring new life skills, such as coding, sewing, and tinkering, outside the classroom. Gen Zs, having never known a world in which the online realm is not seamlessly integrated into the physical one, are, in some ways, even more reliant on the web than are older generations. Whereas previous generations would have gone to their parents when wondering why the sky is blue or how babies are made, more often than not, Zs are defaulting to the ...

StoryTales

... how stories are created, told, and consumed. Blogs, tweets, photos, videos, status updates, and even hashtags have emerged as storytelling tools. New online platforms created specifically for storytelling, such as Storify and Thumbscribes, allow would-be authors to write stories via their computers, cell phones, IM, and Twitter, and even pull from preexisting social media content. Gaming, too, has emerged as a way to craft a manuscript; the alternative reality game The Black Helix is crowdsourcing ...

Food Fixation

... economic downturn. As a 14-year-old boy from NYC explained to us, food can be an equalizer among friends with varying spending power: “When you’re sitting around a table of food, you don’t have to feel bad, because everyone can afford to buy a plate of fries.” - Playing with Your Food - CAKEMIXChef Duff Goldman taps into Zs’ love of food-based activities through his bakery and DIY cake decorating studio, Cakemix, and his custom line of aesthetically bold baking supplies and kits with Gartner Studios ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

The Invisibles

... , Amazon Cloud Cam) | Smart lighting (e.g., connected light bulbs) | Drone | Wifi connected door/entry (e.g., August Smart Lock, Nest x Yale Lock) | Smart plug (e.g. ability to plug any device into an outlet to control remotely) | Smart appliance (e.g., a refrigerator that can tell you when to buy groceries) | Smart furniture (e.g., side table that has ports to charge a cell phone, smart mattress) | Smart baby device (e.g., smart baby monitor, smart bottle) | Home robot (e.g., Roomba, Robomow ...