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Macrotrends

Feedback Loop

... like getting feedback from friends on social media. They recognize that getting responses from their network and giving it to others is a way to grow. Zs are reacting to social media in a more positive and productive manner than Ys did at their age, regarding it as a way to identify their strengths and challenge themselves to hone their skills. Zs are certainly sharing online with the intent for self-expression and peer approval, but they’re also doing so to put themselves out there and see what ...

Life Skills

... With schools focusing on book learning, Zs are acquiring new life skills, such as coding, sewing, and tinkering, outside the classroom. Gen Zs, having never known a world in which the online realm is not seamlessly integrated into the physical one, are, in some ways, even more reliant on the web than are older generations. Whereas previous generations would have gone to their parents when wondering why the sky is blue or how babies are made, more often than not, Zs are defaulting to the ...

(A)social Skills

... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...

ProPlay

... designers.• Thirteen-year-old Shubham Banerjee used a Lego robotics kit to build a braille 3D printer for blind people as a science project. Intel has invested in the product, known as “Braigo,” with the goal of developing it for the consumer market.• Eleven-year-old Sebastian Griffith’s Brickjest project translated—with the help of his English professor father—late author David Foster Wallace’s masterwork Infinite Jest into a series of detailed Lego scenes that went viral online among the pop ...

Best of Digital Marketing

... touch to the web. In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that the social network can provide. In a marked shift, its latest ad, “Say Love You Better,” highlights the closeness that its Messenger app offers. The spot demonstrates how users can express their sentiments more accurately through the use of photos, videos, stickers, and voice notes. The takeaway is that, in doing so, individuals can form meaningful bonds online that are just as ...

The Privacy Premium

... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...

Soundscape

... communicate with pictures over words. This progression to visuals—which also includes emojis and digital stickers—allows individuals to put more expression into their digital conversations and to articulate themselves more succinctly. Now, audio is emerging as the next iteration of young people’s online interactions, enabling them to incorporate emotion through their own voice or prerecorded sound bites, as well as offering new ways to efficiently send messages and capture moments in time. I often use ...

Global Bytes

... viewership that relates to the main characters. While the series start small and are produced by amateurs, they have grown in viewership to the point that big names (like DreamWorks) are interested in bringing them to even wider audiences. - THE ELAUNCH - In China, where online and mobile accounts for 60% of Ys’ purchases as we discovered in our Global Report, new stores are skipping the traditional ribbon-cutting ceremony in favor of a digital launch. Rather than snapping selfies in a shiny new store ...

#Celebrate

... relationships (e.g. Mother’s Day, Father’s Day, National Siblings’ Day) has become especially important online as evidenced by the abundance of picture collages and statuses paying tribute to loved ones on these days. As families become more spread out geographically and find it harder to come together in person, these holidays give them a means to connect with and celebrate their relatives. Young consumers are also placing emphasis on days for other types of meaningful relationships, including pets, bosses ...

Real Time+

... . Madewell took over Instagram with its first-ever online “flash mob.” The brand recruited employees, bloggers, and style editors to post pictures of their favorite jeans with the tags #denimmadewell and #flashtagram. For a moment, the stunt effectively plastered the site with the brand’s fashions. - BUILD A SENSE OF URGENCY - The UK National Lottery’s “Surprising Numbers” campaign targeted the country’s substantial population of rail commuters by creating ads in train terminals timed to display the ...