Popular Culture & Brands May 11, 2018 ... games, video games) | Live events (e.g., festivals, lectures, performances) | Memes | Emojis | Web series | Magazines | Online magazines/blogs | Virtual reality experiences | Museums/galleries | Digital stickers | Augmented reality experiences | Digital filters | Pop-up activations | Podcasts | Other | I am not interested in seeing brands creating any of these Movies | Games (e.g., mobile games, card games, video games) | Live events (e.g., festivals, lectures ...
General Shopping Attitudes & Behaviors Jun 15, 2019 ... A quantitative overview of general shopping attitudes and behaviors from today's young consumer.3 in 5 U.S. Trendsetters, and 1 in 2 in the UK, love to shop.7 in 10 U.S. and UK Trendsetters see the experience of shopping is getting better rather than worse. CONVENIENCE IS KEYWhich of the following statements, if any, are true for you?Please select all that apply. Getting products as conveniently as possible is important to me when making purchases | I am overwhelmed by shopping experiences in ...
Spending & Travel Nov 17, 2018 ... restaurants | Give up buying new clothes/shoes | Cancel product subscription services (e.g., Birchbox, Dollar Shave Club) | Give up going out to bars/clubs | Give up entertainment experiences (e.g. movies, concerts, sports games) | Take on additional work/jobs | Cancel cable TV | Take a job that requires travel | Take public transportation | Give up fitness/sports activities (e.g. gym membership, rec league) | Give up media subscriptions (e.g. Netflix, Spotify, Hulu) | Live in a less expensive ...
Luxury Jun 08, 2019 ... Make Any Luxury Purchase | Clothing | Shoes | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Household electronics (e.g., TV, microwave) | Travel (e.g., plane ...
Sports & Spending Mar 07, 2017 ... Young adults are shelling out their money towards sports, justifying it as a worthwhile category to spend—and even splurge—on related products and experiences. SPENDING ON EVENTS & MEMORABILIAYoung adults in the U.S. who have spent money on sports memorabilia or souvenirs say on average the largest amount they have spent on these things is just over $200. For their counterparts in the UK, the amount is just over £140. In the U.S, those who have spent money on tickets ...
General Travel Sentiments Nov 25, 2018 ... where they speak the same language as my country TRAVELING POINTSWhich of the following, if any, are true for you?Please select all that apply I seek out local experiences when traveling | I have a travel bucket list | I have a valid passport | Traveling is a point of pride to me | I have had to get a visa to travel | I consider myself a nomad | None of the above More than 9 in 10 Trendsetters say that when traveling, experiencing the food/drinks is a priority for them.WORKING FOR TRAVELWhich ...
In-Store Vs. Online Shopping Jun 11, 2019 ... , kids clothing) | Tech and accessories (e.g., mobile device, headphones) | Traditional media (e.g., books, DVDs) | Entertainment events/experiences (e.g. theater, concerts) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) IN-STORE SHOPPING BEHAVIORSWhich of the following, if any, do you do while shopping in a store?Please select all that apply. Use a coupon/discount code | Read online product reviews | Use my mobile phone to ...
Children's Activities Jun 23, 2016 ... don’t get lost for the next generation in today’s technology-filled world. Please select the one statement from each set that most closely aligns with your views. More time on physical play | Equal balance | More time on digital play DO IT ALLGen Ys have a penchant for collecting experiences, so it’s fitting that those who are parents want their children to be able to see and do as much as possible from a young age, too. Parents want their children to enjoy just being kids, namely by ...
Worldly Improvement Feb 28, 2018 ... traveling alone, especially among men. How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I would be willing go on a trip without knowing my ultimate destination | I am interested in traveling alone DISCOVERY MODENine in 10 Trendsetters agree traveling helps them learn new things. When traveling, 70% of U.S. youth and 62% of UK youth like to discover new brands, and a similar number think that their travel experiences make them unique.How ...
Shopping In-Store Versus Online Sep 25, 2016 ... ;Young adults are craving heightened in-store experiences. Given their love of food, 37% of those in the U.S. and 30% of those in the UK want to see more food and beverage kiosks and cafés in stores, and many want stores to provide designated areas where they can hang out and relax. Youth also want stores to have more roaming salespeople that they can pay directly rather than having to wait in line at the register. From a tech perspective, they are also interested in apps that provide in ...