802 results for '"gen z"'
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Gen Z & Open-Mindedness

... A quantitative overview of Gen Zs’ open-minded nature, including attitudes about gender and their global outlook.DECONSTRUCTING GENDERAlthough about seven out of 10 Zs and eight out of 10 Trendsetters think boys and girls are equal, they don’t necessarily stand by this sentiment when it comes to more specific issues around gender. Only about four in 10 Zs think their generation believes that people can be masculine, emotional, and open-hearted at the same time, or that gender doesn’t define a ...

Gen Z & Personal Care

... A quantitative overview of Gen Zs’ grooming habits and preferences, including the personal care products they use and resources they consult.26% of young people in the U.S. and 20% in the UK are making an effort to relax more. This number is more than double among Trendsetters. PERSONAL CARE PRODUCTSFemale Zs are more likely to use personal care products than their male counterparts, as are Trendsetters versus gen pop. The most commonly used products among Zs are body care related (62% in ...

Gen Z & Politics & Social Causes

... A quantitative overview of how Gen Zs are approaching politics and social causes, including their opinions, behaviors, and news preferences. PRIORITIZATION OF SOCIAL INVOLVEMENTWhen it comes to prioritizing their social involvement, Gen Zs in the U.S. feel an allegiance to their country first, followed by the world and then their city; Zs in the UK also put country and world first, then focus efforts on their neighborhood before their city. Trendsetters are more likely to direct their ...

Gen Z Entertainment

... Gen Z is redefining the entertainment category as their preferences tend toward YouTube and its stars, open world video games, and realistic TV shows and movies.Would You Rather...? Zs seek to be productive, even when their main goal is entertainment; 56% would choose media that helps them learn something, compared to 44% who would rather zone out. Teens, whose lives are steeped in learning in high school, are more evenly split. Generally, they prefer lighthearted, optimistic media ...

Gen Z Zscape

... , Zs are also more likely than Ys were to worry about money. Personal relationships—at home and with significant others—are less of a worry for Zs. Though both generations have had to navigate relationships on social media, Zs are better equipped to do so, having been raised with it from an early age. What do you worry about the most? School | Money | Family | Love life | Health | World issues | Looks | Job/work Reality Bites Although Gen Z is widely reported to be less likely to use drugs ...

A&S Landscape

... that their generational characteristics are not entirely positive. While 60% of young adults say Gen Y is leadership-minded, only 30% say the same of Gen Z. Overall, the characteristics associated with Gen Z tend to be more negative than those of Gen Y; for instance, more young adults believe Gen Z is entitled, financially irresponsible, narcissistic, selfish, and lazy than those who say the same regarding Gen Y. However, this may be a factor of life stage, as the negative traits associated with ...

Gen Z Tech and Social Media

... Digital media and devices are fully integrated into Zs’ lives. From a young age they are active on social media, using mobile messaging regularly, and even shopping online. Z Tech Tech devices are ubiquitous in the lives of 7- to 17-year-olds. TVs are still the most common electronic item they own, but laptops, cellphones, and tablets are also commonplace with a majority of Zs saying they own and use these types of devices. Girls and teens are more likely than their counterparts to have ...

Gen Z Brands and Marketing

... Gen Z has high expectations for brands. They pay attention to marketing, like to communicate with the brands they love, and look for brands that reflect their values.Would You Rather...? As Indies, Zs prefer one-of-a-kind items, brands that are targeted to them, and stores that are designed for people their age. Unlike their Y counterparts, most Zs would opt for a cool product rather than a cool experience from a brand, and they would also prefer to buy something (60%) rather than make ...

Gen Z Money and Spending

... Zs may not have much money themselves yet, but they wield considerable influence over household purchases. They are thoughtful about spending and saving.Z Influence Teens and tweens have more influence over their family's spending habits than they think. While 84% of Zs believe they have at least some influence over purchases, 93% of parents say they do. In fact, 55% of parents say their child's opinion is extremely or very influential. Interestingly, tweens (89%) are more likely than teens (75 ...

Gen Z Parent Perspective

... Parents of Zs prioritize their roles as caregivers and value family time and experiences. They’re also adapting to modern parenting challenges.Z Parents Parents of tween Zs say the biggest difference in raising children today is working harder to make ends meet. Many feel they are more stressed, have a harder time balancing work and parenting, and have greater difficulty protecting their kids. That said, about a third are more relaxed about parenting and share parenting responsiblities ...