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Travel & Brands

... any, are true for you?Select all that apply I have a favorite airline to travel with | I have a favorite train company to travel with NEW BRANDSWhich of the following, if any, are true for you?Select all that apply I make an effort to discover new brands when traveling (e.g., go to stores I don't have at home, try food and drink brands I don't have at home) | I've continued engaging with a brand I discovered when traveling after coming home (e.g., following it on social media, bought ...

Playing House

... A quantitative look at how young adults spend time at home. HOSTINGYoung people like to entertain, with nearly half of Trendsetters saying they often have people over to their home. Moreover, 71% of young adults have hosted or would host a party at their home, and the same number have cooked or would cook for a dinner party at their home. Trendsetters are significantly more likely than the overall population of youth to host/cook for their friends, as are Ys compared to Zs, likely because ...

Stresses & Fears

... following, if any, do you feel concerned for your safety?Select all that apply. At a shopping mall | At a concert | At a movie theater | My school | My place of work | My home | My place of worship | None of the above EVERYDAY WORRIES AND FEARSGiven the current state of the world, which of the following, if any, is true for you? I worry about domestic terrorist attacks | I worry about terrorist attacks abroad | I have avoided going to certain places | I have thought about ...

Rent Or Own

... A quantitative look at the home ownership and rental status of today’s youth, as well as their attitudes towards renting vs. owning overall.RENTERS VS. OWNERSThe same number of young adults (27%) rent their room/home as the number who live with their parents and do not pay rent, largely driven by Zs. Slightly fewer (24%) own their own home, with Ys being significantly more likely than Zs to be homeowners. Those in the U.S. are more likely than those in the UK and AUS to own a home. Fewer than ...

Money, Finances, & Spending

... , energy drinks, juice, water) | Accessories not including shoes (e.g., wallet, jewelry) | Vehicles (e.g., cars, bikes) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Sports/fitness (e.g., sports equipment, workout gear) | Traditional media (e.g., books, DVDs) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Children's items (e.g ...

Career

... potential (i.e., current salary plus opportunities for raises/bonuses) | Job title | Company perks (free snacks, happy hours, gym membership discounts) | Company mission (e.g., what the company stands for) | Fun, social work environment | Opportunity for learning/professional development | Option to work remotely/work from home | Well known company | Ability to have a "side hustle" or secondary source of income Half of U.S. and UK Gen Zs have career ambitions.HARD WORKINGWhich of the following ...

Popular Culture & Food/Beverage

... | I order take-away less often than I did a year ago A third of global youth like to cook with/for their friends or host dinner parties. This is particularly true among youth in South Africa, India, Nigeria, China, and Turkey.COOKING FOOD AT HOMEThree-quarters of youth around the world cook at home at least once a week. Countering their lower use of restaurants and take-away meals, 41% of women cook at home at least once per day. Nearly half of youth in Nigeria cook at home at least once a day ...

The Future Of Innovation

... tickets) | Sports (e.g., attending sporting events, watching/ playing sports) | Traditional/Digital media (e.g., books, streaming services) | Fitness (e.g., gym membership, sports equipment) | Beauty and grooming (e.g., deodorant, hair styling, facial skincare, makeup) | Travel (e.g., plane tickets, accommodations) | Apparel | Household electronics (e.g., TV, microwave, air conditioner) | Home décor and furniture | Bars/clubs | Health and wellness (e.g., vitamins, massages) | Garden and ...

Spending Behaviors & Attitudes

... to spend beyond your budget/means?Please select all that apply. Groceries | Clothing | Travel | Electronics | Pet-related items (Base: Have Pet) | Car | Beauty/grooming products | Accessories (not including watches) | Health food/drinks | Rent/mortgage | Education/career advancement | Gifts | Restaurants | Watches/jewelry | Shoes | Beauty/grooming services | Event tickets | Coffee/tea | Alcohol (Base: Those 21+ In The U.S. And 18+ In The Uk/Aus) | Fitness | Home décor ...

Innovation Adoption

... attitudes about innovation. Innovation Aficionado | Innovation Explorer | Innovation Observer | Innovation Averse EMBRACING TECHNOLOGY & INNOVATIONAmong U.S. Trendsetters, 70% are likely to embrace new technologies (e.g., Google Home, virtual reality) rather than avoid them, while only 58% of UK Trendsetters share this same technology adoption sentiment. When looking at the adoption of new innovations, a similar pattern of acceptance emerges between the U.S and UK. Seven in 10 U.S ...