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Gen Z & Politics & Social Causes

... Gen Zs are concerned about the current state of the world, and think that it is getting worse, with approximately 80% of Trendsetters feeling this way. Fewer Zs, but still a majority, think their own country is getting worse. However, Zs are more likely than not to say that their local communities are getting better. Men tend to be more optimistic than women about the state of the world.Please select one statement from each pair below that you agree with the most. I think the world is getting ...

A&S Landscape

... children are milestones that many young adults no longer want to achieve or are unsure about, likely because they don’t want to be saddled with the debt or responsibilities associated with marriage and parenthood. Young women are more traditional than young men, with more of them saying they have or want to to college, get married, and have children. Which of the following, if any, have you already done or do you want to do in your life? Go to college | Live on my own | Have children | Purchase or ...

Game Changers U.S. Fan Segmentation

... children. Men | Women | Ages 14-19 | Ages 20-34 | Trendsetters South | West | Midwest | Northeast Less than $35k | $35k to less than $70k | $70k+ In K-12 school | Finished High School | In College | Finished College | Getting or Finished Post-Grad Degree Full-Time Employed | Part-Time Employed | Unemployed | Student Parents | Non-Parents INTEREST & PARTICIPATIONAs expected, the more engaged Super Fans, Social Fans, and Casual Fans demonstrate a higher interest in sports and ...

POP Entertain

... men are more than twice as likely to cite video games as a must-have. How vital are each of the following things to your life?Top 2 box: “Very vital” and “Somewhat vital” Music | Movies | Comedy | Books | Dining | Social media | Cable TV | Video games | Sports | Art | Fashion | Nightlife | Magazines SELECTIVE VIEWERS Given the large amount of entertainment options available today, young people are becoming more selective when choosing which shows to watch. In spite of this, young ...

POP Landscape

... look to TV shows and movies for culture cues. In general, women are more likely to rely on social media, news sources, and magazines, while men are more likely to frequent online videos and discussion boards to stay current. Which of the following sources do you use to stay current with culture? Select all that apply. Social media | Word of mouth | TV shows | Movies | News sources | Online videos | Blogs and websites | Magazines | Books | Social news sites | Gossip sites | Forums ...

Betterment & Learning

... | I would rather be street smart PERSONAL LEARNINGAmong Trendsetters, seven in 10 in the U.S. and UK find learning new things to be fun and say they’re always interested in learning new things. Given this, it’s fitting that nearly the same percentages of youth want to be a well-rounded person (e.g., having a wide variety of skills). U.S. women are more likely than men to have this itch for learning new things, as do U.S. Zs compared to Ys.Which of the following statements, if any, are true for you ...

Innovation & Healthcare

... them with a medical diagnosis and/or a digital implant that measures their health (i.e., a sensor implanted under the skin). Another half of U.S. and UK Trendsetters are interested in seeing medical innovations pushed to their full potential, including technological physical augmentation (e.g., having a robotic eye, robotic limb). Men across the U.S. and UK are more likely than women to have an interest in each of these medical innovations.How much do you agree or disagree with each of the ...

Digital Socialize

... . Creators | Popular | Average/ everyday | Trendsetters | Show-offs | Informed | Extroverted | Trend-followers | Intellectuals | Savvy | Cultured | Nerdy | Over-sharers | Introspective | More for men | More for women Which of the following types of people do you tend to associate with YouTube? Select all that apply. Creators | Popular | Average/ everyday | Trendsetters | Informed | Show- offs | Extroverted | Trend- followers | Savvy | Intellectuals | Cultured | Nerdy | Over ...

Consumed Consumer (Continued)

... A quantitative overview of shopping preferences, behaviors, and motivators6 out of 10 women and 7 out of 10 men prefer a name brand to a generic brandNearly 4 in 10 say that luxury is more relevant today than in the past 55% say that luxury is about the Experience the investment can provide THOUGHTS ON LUXURY I think luxury brands are more accessible today. More people are engaging with the luxury lifestyle—even if they can’t afford it—because you don’t have to set foot in a store to explore ...

Betterment & Health/Wellness

... GOODEight in 10 U.S. and UK Trendsetters agree they currently feel mentally, physically, and spiritually healthy. More men in both countries than women feel mentally and physically healthy, though youth in the U.S. are overall healthy in each of these areas.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I currently feel mentally healthy | I currently feel physically healthy | I currently feel spiritually healthy PREVENTATIVE ACTIONSNearly ...