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Data

Race & Activism Data

... workplace, diversity) | It's important for brands to be open about their political views and contributions EQUAL ACCESS & OPPORTUNITYReading the line below, which of the following, if any, do you agree with?I believe everybody has equal access/opportunity to... Be happy | Make money | Healthy food | Fresh food | Achieve success | Outdoor space/parks | Have a reliable friend network | Public transportation/mass transit | Jobs/employment | Have work-life balance | Mental health ...

Career

... . Have a job that I am passionate about | Have a job that pays well | Work for a company with a flat structure | Work for a company with a traditional, hierarchical structure | Make a difference in the world | Make a lot of money | I think your job is who you are | I think your job is just something you do 1 in 3 U.S. Gen Zs, Ys, and Xers don’t mind when their coworkers text them about work matters.HOW THEY WANT TO WORKPlease select one statement from each pair below that you agree with more ...

Politics

... petition | Donated my money to a cause | Spread the word about a social/political cause in person | Spread the word about a social/political cause online | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Participated in a protest/rally online | Contacted a government representative | None of the above GENERAL POLITICAL VIEWSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I ...

Brands And Activism

... Trendsetters, think it’s important for brands to offer eco-friendly programs in the workplace. Additionally, they want brands to promote company-wide donation initiatives and select key causes to donate money or resources to, collectively working for the greater good.Which of the following, if any, is it important for a company to do?Please select all that apply. Offer green or eco-friendly programs (e.g., recycling bins, re-usable kitchenware) | Have company-wide donation initiatives (e.g., toy drive ...

Brands & Betterment

... FOR PERSONAL GOALSTrendsetters in the U.S. and UK feel that Apple is doing the best job of helping them achieve their personal goals. Nike and Google are the second and third place brands that Trendsetters feel are helping them best achieve their personal goals. 151 | 151 | 151 | 151 | 151 CUSTOMIZED IMPROVEMENTAlmost seven in 10 U.S. and UK youth are willing to spend more money on brands that encourage healthy habits; U.S. and UK Trendsetters agree even more with eight in 10 willing to spend ...

Shopping Behaviors

... majority of today’s youth don’t feel guilty about their spending habits. Fewer than a third of U.S. and UK youth feel guilty spending money on themselves rather than giving more to those in need. Additionally, fewer than a third of young people feel guilty about spending more money on, or using more resources on, services that provide them with convenience. Which of the following statements about guilt, if any, do you agree with?Please select all that apply. I feel guilty that I choose to ...

Popular Culture & Fashion/Style

... be a luxury if it is limited-edition | I consider a fashion item to be a luxury if it is expensive I consider a fashion item to be a luxury if it is high quality | I consider a fashion item to be a luxury if it is limited-edition | I consider a fashion item to be a luxury if it is expensive LESS LUXEAmong youth globally, 70% agree that a person doesn't have to spend a lot of money to be fashionable today, and women agree with this statement more so than men, 74% and 66% respectively ...

Finances

... | Savings for my retirement | Savings for my child's education (other than a 529 account) | An emergency fund | A will | Savings to pay for my child's milestones (e.g., wedding, graduation party) | Savings bonds in my child's name | A 529 account for my child's education | A trust fund for my child PLAY DOUGHAbout a third of parents say their family often worries about money, and a quarter are careful to log and track all of their family’s expenses. Therefore, the majority of parents ...

Brands

... A quantitative overview of generational attitudes and perceptions toward brands today. FACTORS TOWARD INCREASED BRAND LOYALTYWhat, if anything, would make you more loyal to a brand?Please select all that apply. Free shipping | Good customer service | Consistency (e.g., in quality, sizing) | Rewards/cash back programs | Good return policy | Easy purchasing (e.g., one click purchase, streamlined checkout) | Does good for the world | Recognition for the time/money I have ...

Gen Z Zscape

... I follow online | Making videos Would You Rather...? As Zs place high value on knowledge and skills, it follows that they much prefer to be smart rather than popular and to do something productive instead of relax. Most would rather start a business than work for an established company. They are slightly more likely to say they'd give $20 to help someone rather than spend it on themselves and the same percentage would prefer to have a meaningful impact on the world than to make a lot of money ...