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Gen Z & Open-Mindedness

... boys or girls.BOYS VS. GIRLSTrendsetting Zs tend to be more open-minded about gender roles in action than their gen pop counterparts. About nine out of 10 Trendsetters think it’s acceptable for women to be strong, have short hair, and be the primary money earners in a household. The same number think it’s acceptable for men to be emotionally sensitive, and to stay home and raise their children. Across the board, Z females are more accepting of defying gender stereotypes than Z males. In the U.S ...

Involvement In Social Causes

... true for you?Please select all that apply. I give to charity almost every year | I have made an anonymous donation I give to charity almost every year | I have made an anonymous donation 56% of U.S. youth would rather donate money directly to a person in need than indirectly through a credible organization (44%). UK youth are more evenly split (51% vs. 49%, respectively).DO-GOODERSYoung people do a variety of things to try to better the world around them. Recycling has become an ...

Volunteering

... Young adults see volunteering as the best way to better the world; they readily donate both their time and money and expect brands to do the same.More than nine in 10 young adults in the U.S. and the UK think volunteering will help make the world a better place.GIVING BACKMore than a third of young adults in the U.S. have volunteered in the past year, which is significantly more than their UK counterparts (27%). This could be related to the fact that those in the UK are slightly more ...

Brands And Activism

... Trendsetters, think it’s important for brands to offer eco-friendly programs in the workplace. Additionally, they want brands to promote company-wide donation initiatives and select key causes to donate money or resources to, collectively working for the greater good.Which of the following, if any, is it important for a company to do?Please select all that apply. Offer green or eco-friendly programs (e.g., recycling bins, re-usable kitchenware) | Have company-wide donation initiatives (e.g., toy drive ...

Brands & Betterment

... FOR PERSONAL GOALSTrendsetters in the U.S. and UK feel that Apple is doing the best job of helping them achieve their personal goals. Nike and Google are the second and third place brands that Trendsetters feel are helping them best achieve their personal goals. 151 | 151 | 151 | 151 | 151 CUSTOMIZED IMPROVEMENTAlmost seven in 10 U.S. and UK youth are willing to spend more money on brands that encourage healthy habits; U.S. and UK Trendsetters agree even more with eight in 10 willing to spend ...

Shopping Behaviors

... majority of today’s youth don’t feel guilty about their spending habits. Fewer than a third of U.S. and UK youth feel guilty spending money on themselves rather than giving more to those in need. Additionally, fewer than a third of young people feel guilty about spending more money on, or using more resources on, services that provide them with convenience. Which of the following statements about guilt, if any, do you agree with?Please select all that apply. I feel guilty that I choose to ...

Popular Culture & Fashion/Style

... be a luxury if it is limited-edition | I consider a fashion item to be a luxury if it is expensive I consider a fashion item to be a luxury if it is high quality | I consider a fashion item to be a luxury if it is limited-edition | I consider a fashion item to be a luxury if it is expensive LESS LUXEAmong youth globally, 70% agree that a person doesn't have to spend a lot of money to be fashionable today, and women agree with this statement more so than men, 74% and 66% respectively ...

Brands

... A quantitative overview of generational attitudes and perceptions toward brands today. FACTORS TOWARD INCREASED BRAND LOYALTYWhat, if anything, would make you more loyal to a brand?Please select all that apply. Free shipping | Good customer service | Consistency (e.g., in quality, sizing) | Rewards/cash back programs | Good return policy | Easy purchasing (e.g., one click purchase, streamlined checkout) | Does good for the world | Recognition for the time/money I have ...

Work, Work, Work

... indicated you do not like?Those Who Dislike or Hate Their JobPlease select all that apply. I need the money | I don't want to quit before I have something else lined up | I am waiting for something better to come along | It's too much work/hard to get a new job | I want to give it a little longer to see if my situation improves on its own | I don't want to be perceived as a "job hopper" | I don't want to have to tell my boss/manager I am quitting | I am close with my co-workers ...

Planning Travel

... traveling, I prefer to dress casually | When traveling, I prefer to dress up | I plan out my packing in advance | I pack last minute | I pack for function | I pack for style | When packing, I plan out my outfits for each day | When packing, I bring items without knowing when I will wear them TO-DO LIST BEFORE THE TRIPWhich of the following, if any, do you typically do before going on a trip?Select all that apply Save money | Buy food/drinks | Buy new clothing | Buy travel size ...