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Athletes, Teams, & More

... professional athletes, but fewer Trendsetters feel this way, indicating this sentiment may be on the decline.How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree Fitness instructors are as much athletes as professional players | Fitness instructors are more important to me than professional athletes MASCOTS & ANNOUNCERSMascots and announcers play a large role in how much young adults enjoy sports. In fact, the majority of young people in ...

POP Listen

... downloads | Paid streaming | Download illegally for free STREAMERSWhich platform do you use to listen to/stream music?Streams music Pandora | Spotify | iTunes Radio | iHeartRadio | Google Play | Grooveshark | Rdio | Sony Music | Xbox Music | Rhapsody | Slacker | Last.fm | Beats Music | Other 151 ALMOST 1 IN 5 PAY TO STREAM MUSIC WHY PAY?Freedom from ads and increased control over the songs they hear are the primary reasons why streamers are willing to pay subscription fees for their music ...

A&S Dating And Relationships

... on a wedding | Having a wedding is a luxury only some people can afford THE REAL ME Many young people say that their friends know them as well as their parents or significant other do, showing how their relationship with their friends has been elevated to a primary status. Teen Zs are even more likely than Ys to say their friends know them well, demonstrating the importance friendships play during this life stage. As Ys and Zs actively and openly share their lives on their social networks ...

Spending Behaviors & Attitudes

... bills (i.e., payment is automatically deducted from my account) | I don't really think about whether I use the services that are automatically charged to my account 21% of youth and 30% of Trendsetters have purchased a gift card to use themselves, with U.S. youth (25%) being most likely to do so.REWARDS CARDS Rewards cards play a role in the majority of young people’s purchase decisions, especially Trendsetters, indicating it’s likely this trend will grow. More than four in 10 young people ...

Gender Entertain

... conversations over dinner are the primary ways that women bond with female friends. Which of the following do you consider to be bonding activities with your same-gender friends? Play games (e.g., board, card, video, etc.) | Watch TV/ movies | Play sports | Watch sports | Listen to music/ concerts | Work out/ exercise | Nature & outdoors (e.g., camping, hiking, etc.) | Drink/ bars/ clubs | Go out to dinner | Text | Go on vacation Talk on the phone | Do a creative project | Chat/ IM | Volunteer ...

BMS Overview

... , taking naps, and praying at least once per week. Men are more likely than women to engage in wellness activities. Age also plays a factor: older Ys are more likely to take supplements and visit spas, while younger Ys are more likely to nap and spend time in nature, and Zs are more likely to play games and pray. How often, if ever, do you do each of the following activities?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap ...

Popular Culture & Fashion/Style

... each of the following categoriesFashion/Style Summary I Follow Popular Culture In This Category | I Get Inspiration From This Category On Social Media | I Am Interested In Learning More About This Category | I Do Not Follow This Category I Follow Popular Culture In This Category | I Get Inspiration From This Category On Social Media | I Am Interested In Learning More About This Category | I Do Not Follow This Category SOCIAL MEDIA & FASHIONAs social media continues to play a ...

Digital Communicate

... few days a week | Once a week | 2-3 times per month | Once a month | Less often than once a month 151 SMARTPHONE VS. TABLETWhat activities do you do regularly (at least once a week) on your smartphone? Select all that apply.Among those who have a smartphone Take photos | Check email | Listen to music | Social networking | Browse the Web | Play games | Watch video clips | Read news | Browse products | IM/ chat | Online banking | Shop | Record videos Use a location-based service to ...

Gender Singlehood/Parenthood

... A quantitative overview of modern singles and modern parents through the lens of gender.THOUGHTS ON SINGLETONS As a general rule I think it is more acceptable to be single than ever before. I think that the media portrays being single as being free. One thing that has certainly changed over time is the assumption that being single is the same as being abstinent. It is way more socially acceptable now to have sex before marriage and ‘play the field’ a little before you do get into a committed ...

Global Y View

... globe. Major sporting events like the World Cup and the Olympics also foster a sense of global connectedness for Ys. In developing countries, brands play a more significant role in connecting young people to the rest of the world; 86% of Ys in India and 83% of Ys in China feel this way. How much do you agree that the following things help you feel connected to people or cultures in other countries?Top 2 Box “Strongly agree” and “Somewhat agree” World events (e.g., The Olympics) | Music ...