Drinking & Drugs Nov 24, 2017 ... they drink, particularly among women, is to help them be more social. However, a quarter of youth in the U.S. and a fifth in the UK do not drink alcohol.For which of the following reasons, if any, do you drink alcohol?Please select all that apply. To relieve stress | I like the taste | It helps me be more social | My friends/significant other drinks | To get drunk | To meet new people | To help me fall asleep | It lowers my inhibitions | As part of a tradition | It makes ...
Gen Z & Personal Care Jun 01, 2017 ... | I think women should wear makeup | I feel self conscious if I do not wear makeup | I spend a lot of money on beauty/ grooming products/ services | I think men should wear makeup My appearance is very important to me (e.g., grooming) | I feel pressure to look and dress a certain way | I prefer my look to be natural (e.g., not much makeup, not doing anything fancy with my hair) | I watch beauty/ grooming tutorial videos | I spend a lot of time on grooming (for example, skin, hair ...
Betterment & Fitness Mar 03, 2018 ... | Participated in a rec league 4 in 10 U.S. and UK Trendsetters have made an effort to turn daily travel into an opportunity to exercise.WHY EXERCISE?Among young adults, 60% in the U.S. and 54% in the UK exercise to improve their health, as do 78% of Trendsetters in the UK and 72% in the U.S. More women than men in both countries look to exercise to improve their health. Exercising for the sake of improving one’s physical appearance is much more prevalent in the U.S. than in the UK, as well as among ...
Social Media Habits Nov 28, 2017 ... each of the following?Interested In Summary YouTube Red | Snapchat Discover | Snapchat Spectacles | Snap Map | Facebook Watch | Animoji ENTERTAINMENT FROM FRIENDSSnapchat is the number one ranked social media platform youth use to be entertained by their friends, according to 61% of youth in the U.S. and 55% in the UK. This is especially true among Zs in the U.S. (71%), as well as U.S. women (67%).Which of the following social media platforms do you use to be entertained by friends?Please ...
Deeper Connections With Friends Nov 30, 2017 ... A qualitative overview of how romantic relationships and friendships are evolving.RELATIONSHIP STATUSWhen it comes to romantic relationships, 53% of youth in the U.S. and 42% in the UK are not in one, compared to just 36% of Trendsetters in the U.S. and 39% in the UK who are single. Men are less likely than women, across the board, to not be in a relationship. Which of the following best describes you?Please select one. Not in a relationship | In a relationship 37% of UK Trendsetters ...
Love Dating Dec 13, 2015 ... Young people are romantics at heart and believe, contrary to media reports, that dating as more about getting to know people than it is about sex.64% of single global youth say there doesn’t seem to be a lot of quality people to date, with women and Chinese, Brazilian, and South African youth being especially likely to feel this way.WHAT I LIKE ABOUT YOUKindness is the most important quality young people seek in their ideal romantic partner, cited by nearly half of global youth. They place ...
Marketing & Advertising Nov 19, 2016 ... . Trendsetters are even more eager than the overall population of youth to crave entertainment from brands. Men in both the U.S. and UK are more likely than women to want brands to create more gaming content, whereas women are more likely than men to want more experiential entertainment (such as real life destinations and theme parks). Teen Zs are more likely than Gen Ys to want brands to create more social media-related entertainment.Which of the following, if any, are you interested in seeing brands create ...
Bingeing Nov 23, 2016 ... % of those in the U.S. and 63% of those in the UK citing entertainment value as their main motivation for bingeing. Gen Ys are more likely than teen Zs to binge for entertainment value, as are women in comparison to men. Youth who binge also do so to relax, to help them avoid boredom, and to have a form of escape.For which of the following reasons do you binge entertainment and/or media?Those who bingePlease select all that apply. It's entertaining | It's relaxing | It helps me avoid being ...
Building Brand Loyalty Sep 28, 2016 ... consumers who are perceived to be inconsistent. Providing free shipping, good customer service, and a reward or cash back program would make more than half of young people in the U.S. and UK more brand loyal. Women in both the U.S. and UK are more likely than their male counterparts to be loyal to brands that offer these perks. Feeling personally connected to brands, either by being recognized for the time and money they spend or by brands responding to their questions, would also encourage many ...
Spending Behaviors & Attitudes Aug 27, 2017 ... %). Trendsetters, more so than the general population of young adults, are likely to spend beyond their budget on many things, as are women compared to men generally—however men are more likely than women to spend on things like electronics, alcohol, and food delivery services. Those in the U.S. are more likely than their UK and AUS counterparts to spend beyond their means on food and housing. Overall UK youth are least likely to spend beyond their means.On which of the following, if any, are you willing ...