437 results for '"women"'
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Innovation & Social Media

... , and using apps and services made to help them disconnect (e.g., Thrive). U.S. women are also more likely than UK women to have taken each of these actions to help them disconnect from technology on a daily basis.Which of the following best describes your experience with these actions, products, or services?I Have Done/Used This Summary Turn off email notifications/stop checking email for a period of time | Temporarily deleted or deactivated my social media accounts | Purposefully leave my ...

Gen Z & Personal Care

... | I think women should wear makeup | I feel self conscious if I do not wear makeup | I spend a lot of money on beauty/ grooming products/ services | I think men should wear makeup My appearance is very important to me (e.g., grooming) | I feel pressure to look and dress a certain way | I prefer my look to be natural (e.g., not much makeup, not doing anything fancy with my hair) | I watch beauty/ grooming tutorial videos | I spend a lot of time on grooming (for example, skin, hair ...

Betterment & Fitness

... | Participated in a rec league 4 in 10 U.S. and UK Trendsetters have made an effort to turn daily travel into an opportunity to exercise.WHY EXERCISE?Among young adults, 60% in the U.S. and 54% in the UK exercise to improve their health, as do 78% of Trendsetters in the UK and 72% in the U.S. More women than men in both countries look to exercise to improve their health. Exercising for the sake of improving one’s physical appearance is much more prevalent in the U.S. than in the UK, as well as among ...

Love Dating

... Young people are romantics at heart and believe, contrary to media reports, that dating as more about getting to know people than it is about sex.64% of single global youth say there doesn’t seem to be a lot of quality people to date, with women and Chinese, Brazilian, and South African youth being especially likely to feel this way.WHAT I LIKE ABOUT YOUKindness is the most important quality young people seek in their ideal romantic partner, cited by nearly half of global youth. They place ...

Social Media Habits

... each of the following?Interested In Summary YouTube Red | Snapchat Discover | Snapchat Spectacles | Snap Map | Facebook Watch | Animoji ENTERTAINMENT FROM FRIENDSSnapchat is the number one ranked social media platform youth use to be entertained by their friends, according to 61% of youth in the U.S. and 55% in the UK. This is especially true among Zs in the U.S. (71%), as well as U.S. women (67%).Which of the following social media platforms do you use to be entertained by friends?Please ...

Deeper Connections With Friends

... A qualitative overview of how romantic relationships and friendships are evolving.RELATIONSHIP STATUSWhen it comes to romantic relationships, 53% of youth in the U.S. and 42% in the UK are not in one, compared to just 36% of Trendsetters in the U.S. and 39% in the UK who are single. Men are less likely than women, across the board, to not be in a relationship. Which of the following best describes you?Please select one. Not in a relationship | In a relationship 37% of UK Trendsetters ...

Marketing & Advertising

... . Trendsetters are even more eager than the overall population of youth to crave entertainment from brands. Men in both the U.S. and UK are more likely than women to want brands to create more gaming content, whereas women are more likely than men to want more experiential entertainment (such as real life destinations and theme parks). Teen Zs are more likely than Gen Ys to want brands to create more social media-related entertainment.Which of the following, if any, are you interested in seeing brands create ...

Bingeing

... % of those in the U.S. and 63% of those in the UK citing entertainment value as their main motivation for bingeing. Gen Ys are more likely than teen Zs to binge for entertainment value, as are women in comparison to men. Youth who binge also do so to relax, to help them avoid boredom, and to have a form of escape.For which of the following reasons do you binge entertainment and/or media?Those who bingePlease select all that apply. It's entertaining | It's relaxing | It helps me avoid being ...

Love Relationships

... Relationships are highly important to young people; they celebrate their love and strive to make it last.82% of global youth in a relationship are happy they are no longer single. IT'S OFFICIAL!While modern in many aspects of their lives, global youth, especially women, still have relatively traditional views on what marks real relationships, saying a relationship is official when couples introduce each other to their families, get engaged, or get married. This mindset is especially prevalent ...

Building Brand Loyalty

... consumers who are perceived to be inconsistent. Providing free shipping, good customer service, and a reward or cash back program would make more than half of young people in the U.S. and UK more brand loyal. Women in both the U.S. and UK are more likely than their male counterparts to be loyal to brands that offer these perks. Feeling personally connected to brands, either by being recognized for the time and money they spend or by brands responding to their questions, would also encourage many ...