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Macrotrends

Surprise & Delight

... curated care packages of projects and finds for years, a pastime that now seems to have even found its way to more unlikely online subcultures; indeed, Reddit’s Mystery Box group, in which members send one another boxes of “things from [their] lives” and then share photos of the contents in the forum, has nearly 7,000 subscribed readers. Moving forward, services and perks that inject mystery and surprise into consumerism stand to leave a lasting favorable impression. - S&D SHOPS - Brick-and-mortar ...

Storefront Extensions

... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...

Gut Check

... Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision. Young consumers' need for external assurance is not entirely newfound; individuals have always sought the advice of trusted peers when presented with important choices. But the increased ease with which one can source advice and assurance—via online reviews, comments, likes and upvotes, crowdsourced Q&A sites, and quick requests for approval via email ...

Consumed Global

... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...

Hands On

... pick up online orders, and have special purchases, like flowers, gift-wrapped.Target’s Beauty Concierge program installs brand agnostic beauty professionals in stores, to provide shoppers with unbiased, personalized information regarding beauty product selection. Reps are currently stationed in nearly 300 Target stores across the US.M by Naja is an online lingerie gifting service that helps less-than-clued-in men shop for their wives and girlfriends. All transactions begin with a personalized ...

Fauxsumerism

... ubiquitous than ever. Fauxsumerism has thus become the new window-shopping, and through their screens young people experience the world as one enormous shoppable window. This enables them to “fauxshop” constantly and vicariously. They need not be in a designated retail environment to experience and express their longing for a certain item, or claim it as part of their online identity. Nor do they need to plan an outing to the mall to share the shopping experience with a friend (or, in the case of younger ...

Shop Class

... Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.Experiences have become a key form of social currency among young people, who value them for their minimalist footprint (most don’t require the accumulation of possessions), self-improvement tools, and storytelling material. Similar to how the growing practice of Fauxsumerism affords consumers the identity markers of consumption and brand affiliation at no ...

On/Off

... across the US, where shoppers can schedule appointments to try before they buy with the help of expert sales associates. Video: Learn more about how Bonobos' guideshops work.NORDSTROM'S BLUE NILE SHOWROOMSNordstrom rented out space adjacent to its own in-store Wedding Suite to online bridal jewelry company Blue Nile. Though prospective ring shoppers couldn’t make purchases there, they could try on the brand’s full line of engagement and wedding options before placing orders online.BLANK LABELCustom ...

Social Studies

... product announcements, giving its fans access to the same type of insider’s perspective typically only granted to journalists and industry folk. CREATE GAMES THAT HIGHLIGHT NEW PRODUCT FEATURESKia’s Techathlete Games app included five games that each corresponded to a different feature in its new Forte sedan. For example, the “Sla-La-La-Lom” game required players to use voice-control to navigate down a ski slope as a way to highlight the car’s voice-command navigation system. An online leaderboard ...

The Webfluencers

... , have earned a cult following not only for their online videos but also for their real-world friendship. The trio, dubbed the “Holy Trinity” by an avid fan base, has taken its act(s) on the road with a shared stage show called #NoFilter, and recently starred together in a kooky indie movie, Camp Takota, which is currently seeking a distributor. THE GAMING GURU: FELIX KJELLBERGWith more than 15 million subscribers to his YouTube channel and as many as 32 million views per video, 24-year-old Swedish ...