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Epic Entertainment

... enamored with this concept of epicness that apps giving them the opportunity specifically to share their personal ingenuity have exploded in popularity. Musical.ly, with 70 million registered users, 10 million of whom use the app daily, has become an instant hit with youth, particularly tweens and teens, as a new kind of social network where users share videos of themselves lip syncing. Users aren’t singing or even necessarily dancing—they literally mouth the words to 15 seconds of ...

MEtail

... their PayPal account, initiating a one-click transfer of funds and ownership. Others use hashtags, such as #forsale, to designate posts as ads and make them searchable by shoppers. And services such as Hashbag and Paytagz curate posts marked #forsale into a makeshift marketplace. Outside of the social stream, we’re seeing an ultimate realization of the MEtail model in the rise of 3-D printing. Individuals can simply submit a digital design to an online storefront such as Shapeways, Kraftwurx, or ...

POPulism

... , and Joe Biden have all made guest appearances on local government-themed sitcom Parks & Recreation.When a wordless video reel of Senator Mitch McConnell, intended for use by a superPAC during his reelection campaign, went viral and spawned a series of parodies, the campaign collected its favorite spoofs and featured them on McConnell’s official site.On April Fool’s Day 2014, the White House took a cue from Silicon Valley’s annual light pranking ritual by announcing the creation of The President’s ...

Transgender Activists

... book about her experience growing up transgender. TLC recently announced that it’s creating a docuseries about her life navigating high school called All That Jazz.NICOLE MAINESSeventeen-year-old Nicole Maines helped secure a major victory for transgender rights; after a five-year court battle, she won her case granting transgender students like herself the right to use the bathroom of the gender they identify with. Her efforts won her a spot as one of Glamour’s Phenomenal Women of the Year in 2014 ...

Mix Masters

... Youth are looking to entertainment properties and brands to provide them with professional-quality content to imbue with their own creative layer and share among their peers.Young people are putting a new spin on the concept of co-creation, no longer considering it only a part of the initial development of a work but also as a post-release opportunity. They want to play with finished works, whether that be remixing an album, making a mashup of scenes, or reimagining a favorite storyline set in ...

Less Is Morality

... when entertainment explores vices, meanwhile, media that tries to push a moral agenda on young adults, such as Fuller House, flops. Although drug use, sex, and underage drinking are on the decline among youth, they are accepting of such vices in the entertainment they consume and view this as a healthy way to explore potentially risky behaviors. At the same time, rising values such as considering what’s better for the group over oneself and making the world a better place are less ...

Cease & Assist

... could choose the right product for an individual shopper's tastes and body type.” For consumer brands in all categories, this signals a growing opportunity to use data about shoppers’ preferences to help reduce their choice overload going forward.I want fewer choices and more quality selection! I like brands like Levi's, & Other Stories, Karen Millen, Paperchase, Kooples, Whistles, and Cos, which still offer a lot of choices, but just enough to keep my interest and help achieve a well-curated ...

No New Friends

... . are interested in using an app to meet a platonic friend. However, interest is higher among Trendsetters (28% and 33%, respectively), so use of friend apps may grow. Young people still prefer to meet friends in a more natural manner, but this doesn’t mean they’re opposed to orchestrated events specifically intended for this purpose. Indeed, nearly three in 10 Trendsetters in the U.S. and UK would like brands to sponsor or host more events to help them meet new friends, and even more would ...

Real Time+

... reach consumers in a specific moment, the real “real time.” This shift acknowledges young generations’ desire for instant gratification, particularly in the media they use. Consumers’ definition of real time has evolved, and so brands and marketers need to reevaluate the immediacy of their own communications. By premeditating real-time interactions with fans, brands can create and inhabit the moment. Drawing on in-house data or using public/municipal data, they can take mundane, everyday events and ...

Consumed Takeaways

... of what’s new and emerging in consumer tech, and be brave about giving concept products a first chance. Concept pop-up shop STORY never fails to experiment with the established retail model. Click here to learn more about the themed retailer’s use of Perch, a prototype for interactive in-store displays. Be hands-on.Young people are seeking moderation in their customer service experiences. They don’t want associates hovering over them, but they do expect help to be at the ready when they have a ...