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Obstruction Of Injustice

... people they only know in the online realm. They are distressed by the hatred they see from others, particularly as spreading kindness has become a personal mission for many (see Good Vibes). As a result, they are seeking Obstruction Of Injustice to censor such offensive language from their feeds with the hope that it will help scrub it from their real lives as well.I strongly feel that companies and brands have an incredible responsibility to help eliminate hate speech and harassment from ...

Z Marketing Tips

... . Having grown up online, they’ve always had an outlet to express themselves and infinite inspiration from friends and strangers alike. Their digital lives have also challenged them to be the most artistic, clever, and imaginative version of themselves in order to stand out in the real-time stream. Marketers need to recognize that creativity is a badge of honor for this generation; help Zs unleash it by asking them to contribute ideas and designs. They also want brands to help them find new ways to be ...

Digital Wellbeing Movement

... photo off social media if they feel it didn't get enough attention or “likes,” and I think they base a lot of their self-worth on their online presence.AMELIA, 21, UKGAME OVER(LOAD)As digital gaming has grown in popularity, so, too, has public concern grown around the pastime as it relates to mental and psychological health. Despite this, there are many who believe that gaming can be a constructive form of entertainment with positive real-world implications—a position advocated by industry ...

Fair Game

... the industry. Just Not Sports started the #MoreThanMean campaign with a video of real men reading derogatory comments made by other men on the internet toward sports reporters Sarah Spain and Julie DiCaro. The comments attacking the women are full of hate, violence, and sexual aggression, and though the men participating in the video are horrified, Spain and DiCaro say it’s not abnormal for them to receive such negative feedback online, simply because their jobs as sports experts put them in ...

The Protest Selfie

... martial law this past May following months of anti-government protests, Ys took to the streets to capture ironic selfies posing with soldiers—a photo op that made light of the government’s militancy to illuminate the injustice of the situation. As the photos spread across social media, Thailand’s military threatened to suspend online services and asked unnamed social media companies to censor the photos, giving selfie protestors even more reason to take a stand. Turkish Deputy Prime Minister Bülent ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...

Total Recall

... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Social (TV) Network

... space for their audience, as was the case with The Mindy Project when it aired on Fox. Hulu gave it a second chance based on the popularity of the show during time-shifted viewing online, but this content could have also been taken to Facebook, for instance, as a delivery platform that better serves its audience. This suggests that if entertainment doesn’t work on TV or in theaters, it doesn’t mean it’s not good content that won’t resonate with youth, but rather, it may not have had the right ...

Cultural Diplomats

... society that allows individuals, not just those in positions of authority, to influence global culture on a grand scale. In this sense, Ys are the first generation of Cultural Diplomats: emissaries empowered to bridge international divides, whether online, abroad, or at home. The expanding power of the individual was set into motion by forces that, for GYs, began early in life. Growing up with the unprecedented resource of the Internet afforded them direct access to international news and events. This ...