Global Bytes Dec 16, 2014 communication global retail activism On/Off ... viewership that relates to the main characters. While the series start small and are produced by amateurs, they have grown in viewership to the point that big names (like DreamWorks) are interested in bringing them to even wider audiences. - THE ELAUNCH - In China, where online and mobile accounts for 60% of Ys’ purchases as we discovered in our Global Report, new stores are skipping the traditional ribbon-cutting ceremony in favor of a digital launch. Rather than snapping selfies in a shiny new store ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... relationships (e.g. Mother’s Day, Father’s Day, National Siblings’ Day) has become especially important online as evidenced by the abundance of picture collages and statuses paying tribute to loved ones on these days. As families become more spread out geographically and find it harder to come together in person, these holidays give them a means to connect with and celebrate their relatives. Young consumers are also placing emphasis on days for other types of meaningful relationships, including pets, bosses ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... . Madewell took over Instagram with its first-ever online “flash mob.” The brand recruited employees, bloggers, and style editors to post pictures of their favorite jeans with the tags #denimmadewell and #flashtagram. For a moment, the stunt effectively plastered the site with the brand’s fashions. - BUILD A SENSE OF URGENCY - The UK National Lottery’s “Surprising Numbers” campaign targeted the country’s substantial population of rail commuters by creating ads in train terminals timed to display the ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... Young consumers are considering the ethical implications of their digital behaviors. Consumer outcry regarding the ethics of brands, companies, and online platforms has generated widespread attention as of late. As a result, people are feeling more accountable for their actions, both in terms of their spending and their digital engagement. After actress Jennifer Lawrence, a victim of a recent celebrity photo hacking, told Vanity Fair, “It’s not a scandal. It’s a sex crime,” fans who played a ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... users are exhibiting a burgeoning sense of digital intimacy in which they are getting to know relative strangers on an emotional level that is often more profound than that of their real-life acquaintances. Given Ys’ inherently social nature and penchant for garnering unusual experiences and knowledge, it follows then that this shift is happening. In fact, 24% of Cassandra Report respondents said that they “feel close to people [they’ve] met online even though [they] haven’t met them in person ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... males, place a greater importance on their digital image than do other young people. Overall, the number of likes they get on a post are even more important than the amount of followers they have, revealing the value they place on creating and sharing content. This is particularly true for teen girls and 25- to 34-year-old men. How important are each of the following things to you?Social media usersTop 2 Box Summary of “Very important” and “Somewhat important” My online reputation | The number of ...
Over Stimulation Sep 20, 2019 ... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... their generational views on the importance of wellness. Similar to how it’s now difficult for consumers to wrap their heads around the Prohibition era, in the not-so-distant future it will likely seem astonishing that marijuana was, for so long, illegal. In fact, marijuana is now the nation’s fastest-growing industry, increasing 74% over the past year. Now valued at $2.4 billion, the industry is anticipated to be worth $11 billion as early as 2019. And, as pot continues to drive aboveground big ...
Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... society that allows individuals, not just those in positions of authority, to influence global culture on a grand scale. In this sense, Ys are the first generation of Cultural Diplomats: emissaries empowered to bridge international divides, whether online, abroad, or at home. The expanding power of the individual was set into motion by forces that, for GYs, began early in life. Growing up with the unprecedented resource of the Internet afforded them direct access to international news and events. This ...
The Protest Selfie Sep 17, 2014 global activism mobile politics ... Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally. Today’s youth have an unprecedented sense of sociopolitical consciousness and civic duty. Armed with mobile tools and digital platforms, GYs are actively speaking to world issues in their ongoing effort to effect global change. Whether through armchair activism, like signing Change.org petitions, or propagating social movements online, like Occupy or Arab Spring ...
